pitch

[253] How to land guest appearances on podcasts with Nicole Holland

Would you like to be a guest on a podcast but are unsure how to go about it?  Perhaps you’ve already made some guest appearances on podcasts but would like to do more.

Nicole Holland is an expert on podcast guesting and shares practical tips on how to find suitable podcasts for your business, how to connect with podcast hosts online and how to land the interviews you want.

Here’s what you’ll learn this episode:

  • Nicole’s business story (6:05)
  • Why you should be a guest on someone else’s podcast (9:00)
  • How podcasting can build your visibility and authority on a topic (10:50)
  • How to repurpose your podcast interviews into extra content (12:25)
  • Why you need to connect with podcasters who have the right audience for you (even if their audience is smaller) (13:55)
  • How to decide which podcasts to be on and how to find them (22:05)
  • How to land the podcast interviews you want (24:04)
  • How to use your personal story to engage and connect with people (26:15)
  • Why taking the ‘less easy’ route can be more effective in appearing on your favourite podcasts - and what you need to do (32:50)
  • How to prepare for a podcast interview (42:01)
  • What makes a great podcast guest pitch (43:10)

Resources

Nicole Holland’s Website

Nicole Holland on YouTube and Twitter

Nicole Holland’s Crib Sheet to Send to Podcast Hosts before your Interview

Entrepreneurs on Fire Podcast

Social Media Marketing World

The Perfect Close by James Muir

Episode 190: How to pitch yourself as a podcast guest (and why you need to)

Episode 80: Three must-do tips for pitching yourself as a podcast

Youtube Video: How to pitch yourself as a podcast guest

Media Influence Live

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What's the point of press coverage?

If you run your own business, you may be wondering if it’s worth bothering with traditional PR i.e. coverage in newspapers, magazines and on radio & TV.

You get that it could raise your profile, but you're not sure how it could impact the bottom line of your business.

Here’s four reasons why you should care about traditional PR.

1.It will boost your credibility

Not everyone gets the chance to be interviewed for the BBC or quoted in a top-selling magazine like Marie Claire or Grazia. So if journalists from those kinds of publications or programmes think it’s worth talking to you - or featuring your products - you must be brilliant at what you do.

That’s what your prospective customers or clients will think when they visit your website and it says (ideally on the homepage) ‘as featured in’ the Guardian, Telegraph, BBC, Marie Claire, Huffington Post….’ (or wherever you have been featured). It will also impress potential sponsors, brands, book publishers, event organisers who are looking for speakers - anyone you’d love to work with, in fact.

And of course you don’t just get to share your media success on your website. Talking about your media appearances on your social media platforms - and sharing photographs, links and cuttings where possible - will also help you spread the word that you’re brilliant at what you do.

Vintage Style expert Kate Beavis has been featured in many national publications, including The Guardian, Elle, Psychologies, Marie Claire & Cosmopolitan,which she believes has raised her credibility. She's also appeared on national TV.

Kate Beavis with Eamonn Holmes from ITV's This Morning, after she appeared on the show

2.It will sends traffic to your website

Being featured in the press often means getting a link back to your website from a more influential site. Not only can this be great for your domain authority (which means you should rank high higher in Google), it will also send traffic to your website.

For example, this article I wrote for the Guardian on how to write a press release (published three years ago) sends tons of traffic my way, as do my other articles for the Guardian on small business PR. This particular article ranks on the first page of Google - above my article on my own blog on the topic.

Relocation consultant Melanie Haynes says this article (published over 18 months ago) on how she built a business out of being an expat in Copenhagen still sends her leads and clients, as does her regular column in the expat newspaper the local dk.

Arabel Lebrusan jewellers saw a huge spike in web traffic when this Daily Mail article appeared about an unusual wedding proposal - featuring one of their engagement rings.

Even if you don’t get a link back to your website, if people read an article that features you or hear you on the radio talking about something that interests them, they will ‘Google’ you and head over to your website to find out more.

3.It can help you get clients and customers

If you’re getting more traffic to your website as a result of your press coverage, these are leads you can convert into customers.

Designer and photographer Emma Mapp had a huge increase in orders after her stylish camera bag was featured in the Guardian’s 2016 Christmas Gift Guide. She’s also made sales from her coverage in Stylist and various in-flight magazines.

This article I wrote for PR Week on why I think every PR professionals should spend time in a newsroom before they practice landed me a consultancy job worth around £2k plus dozens of sales of my book. I have even got clients from this piece I wrote about why we need to talk more about miscarriage - proof that people like to do business with people.

Academic Lucy Parsons had a big surge in book sales after her article on how to ace every exam you’ll ever take appeared in the Daily Telegraph. She also got a coaching client directly from the article.

Emma Mapp's camera bag was featured in Stylist magazine resulting in an increase in orders

4.It’s free

A few figures for you:

Cost of a full page advert in a regional newspaper: around £2k/$3k (based on rate card price)

Hiring a PR company £12k/$18k a year (based on three days a month at a modest rate)

Cost of a full page advert in national newspaper £20k/$30k (based on rate card price)

Cost of getting coverage in a magazine or newspaper £0/$0

It gets better; not only is coverage in the media absolutely free, it’s also better for your business or brand. A journalist choosing to feature you because they think their audience will be interested in what you do (rather than because you’ve thrown a wad of cash at them for an advert) will give you far more credibility.

That being said PR is not a quick-fix solution. While you do hear of the odd article that leads to mass sales, for most business owners, PR is a marathon, not a sprint. A one-off feature in a newspaper or radio interview isn’t going to make you millions. But a steady stream of newspaper and magazine articles, and radio & TV appearances over a number of months - or more realistically - years, will help you build credibility and make sales.

If you’re serious about getting PR, you’ll need to roll up your sleeves and put in the ground work. As with anything you achieve in your business, success is rarely the result of a one-off action. It comes from a series of actions you repeat, day after day, week after week, until you get so good at it, you can almost do it in your sleep.

My blog and podcast are full of resources to help. But if you’re keen to get started and don’t want to waste time searching for everything you need,  join my online PR course Soulful PR for Starters.

You’ll be guided, step-by-step through everything you need to learn to get high-profile media coverage for your business. While you’re working through the course, you’ll also get access to me - both in a dedicated Facebook group and on a series of live coaching calls.

Click here if you're ready to learn more about Soulful PR for Starters.

How to prepare for Soulful PR for Starters

Enrolling in an online course a big investment of your time and money. To get the most out of the experience, preparation is vital.

There is nothing more annoying than starting a course then finding you can’t find the materials or haven’t got enough time to complete the activities

With that in mind, here’s everything you need to know about preparing for Soulful PR for Starters, which opens again in March. 

1.Set up a dedicated email folder for Soulful PR for Starters

Redirect any mail relating to Soulful PR for Starters to the folder, so you can find emails relating to the course easily - including your login details for the members’ area (these will be emailed to you when the course starts officially).

Whitelist my email address (i.e. add it to a safe list of emails) to ensure they don’t end up in spam. The method for doing this will vary according to your email provider, but if you Google ‘how to whitelist an address with [INSERT NAME OF EMAIL PROVIDER]’ you can easily find instructions.

2.Bookmark the learning area (and this post)

Bookmark this post so you can revisit it when you have any questions. We’ll be updating it with more info over the next few weeks.

On the first day of the course you’ll receive your log-in details for the learning area (where the learning materials will be stored). Bookmark this URL when it arrives.

3.Introduce yourself in the members’ area

There is a private Facebook Group for Soulful PR for Starters students. This is the place to pose questions (both to myself and other members) and have conversations.  Do go ahead and introduce yourself to the other students.

4.Join Twitter (if you haven’t already)

Twitter is the social media network where most journalists hang out - and we’ll be making the most of it during the course. So if you’re not already active on Twitter, set up an account and start using it.

If you’re a complete newbie, this article on how to get started with Twitter is a useful guide.

If you want to get more experience of using Twitter, do join my #soulfulprhour Twitter chat on Sunday evenings 8-9pm (BST). If you a complete newbie, read my guide on how to take part in a Twitter chat.

You might also want to follow our Soulful PR for Starters Twitter list.

5.Study the course schedule (and get key dates in your diary)

Spend some time familiarising yourself with the course schedule, including when you’ll receive the learning materials. Soulful PR for Starters is an eight-week course that includes six classes (video lessons of around 30-45 mins long plus related activities). You’ll also get five bonus sessions, which will be published at regular intervals during the course.

Here is an outline of the programme:

Session 1: Setting your intentions

Session 2: Connecting with journalists who are already looking for help with stories

Session 3: Developing story ideas for journalists

Live call 1. Date and time tbc. N.B. NO NEW SESSIONS WILL BE PUBLISHED THIS WEEK

Session 4: Pitching to journalists (including press release writing)

Session 5: Dealing with journalists (including finding their contact details)

Session 6: Maximising your press coverage (how to make each story go further)

Live call 2. Date and time tbc. 

Bonus material will be published at regular intervals during the course.

Bonus modules:

  • Traditional PR for social media managers and marketers (available September 11)
  • Newsjacking (using topical news stories to get media coverage)
  • Dealing with negative comments/criticism
  • 3 x video interviews with editors from Marie Claire, Grazia magazine and the Huffington Post - in which they share their tips on how to get featured in their publications
  • Influencer marketing (an introduction)

6.Do some background reading

If you’re new to PR, it can be a good idea to do some background reading before you start the course. My book, Your Press Release is Breaking My Heart, is a great starting point but is absolutely not compulsory.

As a minimum, I would recommend reading these blog posts:

How to tell your story in the media (without being boring)

How to write emails journalists will actually read

How to connect with journalists on social media (without feeling like a crazy stalker)

If you're new to PR my book is a great starting point but is absolutely not compulsory

7.Consider blogging about your experience

Taking an online course can be overwhelming. There is so much information coming at you, it can be easy to miss things. Reflecting on your experience and setting goals can be a great way to document your progress as copywriter Tarzan Kay does in this review of Marie Forleo’s B-SchoolYou may also be able to turn it into useful content for your own audience.

I’d recommend writing a ‘before’ and ‘after’ blog post. Stating publicly on your blog that you are taking an online course also gives you accountability (telling your audience you’re learning how to get traditional PR coverage means you have to follow through, right?).

8.Block out time for follow up

It’s easy to finish an online course full of brilliant ideas. Sadly, it’s just as easy to get bogged down the minute the course is over, forget everything you’ve learned and not follow up on what you’ve learned. Make sure this doesn’t happen to you by blocking out a few hours (ideally in the week or so after the course finishes) to reflect on what you’ve learned and make a plan to put it into action.

If you haven't yet enrolled in Soulful PR for Starters, you can do so here

 

10 common concerns about enrolling for Soulful PR for Starters

Investing in an online course is a big decision. Not only is there the cost of the training to consider, you’ll also need to set aside time for learning, which might mean taking time away from your business.

It’s natural to worry about whether you’re making the right decision in signing up for an online course (and the consequences of making the wrong choice).

With that in mind, here are some of the most common concerns prospective students raise about joining my Soulful PR for Starters course

If you’re not familiar with Soulful PR for Starters, it’s an eight-week online programme that covers everything you need to know to get high-profile coverage in newspapers, magazines and on radio & TV - for example: understanding what journalists are looking for in a story, writing pitches and press releases, finding journalists’ contact details, helping journalists find you online and a whole lot more.

The course is suitable for small business owners who want to do their own PR. It is also suitable for those who want to offer traditional PR as a service to their clients e.g. social media managers, marketing professionals and PRs.

Concern 1: ‘I’m not ready for PR’

Some prospective students tell me they love the idea of the course - and are keen to get national press coverage for their business - but want to wait until they’re ready to launch a new product or programme.

My advice

It’s never too early to start building your media profile - particularly when you consider lead times on national publications and programmes. Monthly magazines can work up to 3-6 months ahead, weeklies 4-6 weeks ahead, while some TV/radio shows are made up to a year ahead. Wait to learn about PR and you may miss the boat on cracking your ideal publications or programmes. That aside, just because you’re not ready to launch a new product or programme - doesn’t mean you can’t be featured in the press right now (in fact, if you’re running your own business, you absolutely should be). And building relationships with national media contacts now will make it far easier to get PR around your launch.

Concern 2: ‘I’d rather wait until I can afford to hire a PR company to do it for me’

Some prospective students tell me they’d rather put off getting press coverage until they can afford to hire a PR company - usually because they feel they don’t have time to do their own PR (see concern 3).

My advice

Hiring a PR firm could cost you upwards of £300 a day (and much more in many cases). So you’ll need a budget of at least £7.2k a year for just a couple of days support a month. Do you really want to wait until you have that kind of budget to get press coverage for your business?

With the right strategies in place, doing your own PR doesn’t have to be time-consuming. And when you do have the budget to outsource, if you know how to pitch a story, find journalists’ contact details or what to include in a pitch or press release, you’ll be much better placed to make the right hire.

Concern 3: ‘I don’t have time’

Some prospective students tell me they don’t have time to do their own PR. That they are too busy running their business to contact journalists, write email pitches or press releases.

My advice

Getting press coverage can help attract visitors to your website, build credibility and raise your profile both with prospective customers and in your industry - all of which generates leads and sales. So if you can’t make time for activities that generate new customers/clients, you may need to rethink your priorities. You might be busy right now, but if you’re not generating a constant stream of leads and sales, things might look different in a few months’ time.

With the right strategies in place, doing your own PR doesn’t have to be time-consuming. For example, a short email is often easier (and much more effective) than a press release

Concern 4: ‘I’m not a very good writer’

If you don’t have much experience of the media, you may be under the impression that the only way to be featured in newspapers and magazines is by writing the content yourself. Some prospective students tell me they are worried their writing isn’t good enough for PR.

My advice

There are plenty of ways to get featured in newspapers and magazines - without writing the content yourself. In fact, if you contact a journalist with an idea, they’ll generally either interview you over the phone or get you to answer some questions via email.

So if you want to get featured in the press, the only thing you need to be able to write is an email to a journalist. That’s it. You don’t even have to write press releases (unless you really want to).

That said, there are opportunities for you to write for the media e.g. opinion articles or practical ‘how to’ articles that can be great for business. If writing’s not your thing, you can always outsource that part to a copywriter.

Concern 5: ‘I don’t have anything interesting to offer journalists’

Some prospective students tell me they can see how national media coverage could help their business - they just don’t have anything interesting to offer journalists.

My advice

In 16 years of journalism, I’ve yet to come across a business owner who doesn’t have an interesting story to tell or an expert point of view that is helpful to journalists. Doing an online course will help you understand what you have to offer that journalists might be interested in. You’ll also learn about what journalists are looking for in a story (and what they’re not) so you can identify the publications and programmes you should be targeting and the best way to ‘pitch’ your ideas.

Concern 6: ‘I’ll be inundated with orders I won’t be able to fulfil’

A common concern I hear from owners of product-based businesses is that if they get featured in the national press they’ll be inundated with orders they can’t fulfil i.e. they don’t have the stock.

My advice

As much as I’d like to tell you that a single piece of national coverage will make you millions...this is very unlikely to happen. If you have some experience of marketing, you’ll know it takes, on average, around seven or eight touchpoints before a prospective customer buys. PR is just one of those touch points. So the more times a prospective customer sees/hears a mention of of your business or product, the more likely they are to buy. Yes there are always exceptions. But if you happen to be in the minority of businesses that does manage to make a ton of sales off one piece of press coverage, that’s a good problem to have, right? You’re resourceful enough to find a solution.

Concern 7: ‘I sell products rather than offer a service.’

Some prospective students tell me they don’t think the course is right for them because they run a product-based business.

My advice

If you’re looking to get national press coverage for your business this course is relevant for you. The learning materials include strategies and resources specifically aimed at product-based businesses, including examples and case studies. 

In our group coaching calls and private Facebook group I will be able to guide you on the best ways to get media attention for your business - whether you sell products, services (or something else entirely).

Concern 8: ‘I’m not ready to be the face of my business’

Some prospective students tell me they want press coverage of their product or service - but they don’t want to be featured in the media themselves.

My advice

Here’s some tough love: journalists are far more interested in people than products. So unless you’re prepared to step out from behind your logo, your media opportunities will be limited to the odd review and/or product round-up. Investing in a PR course - created by a journalist with 16 years’ experience in the industry (that’s me!) - will open your eyes to other ways you might be able to get your business featured in the press and should help allay your fears about being in the limelight.

Journalists need people like you to help them create content for the publication or programme they work for, so if you’re not taking advantage of this, you’re definitely missing a trick. Learning about how they work and the daily pressures they face will help you feel more comfortable about being featured in the media.

Concern 9: ‘I’m worried about looking stupid’

Some prospective students tell me they don’t think the course is right for them because they don’t know much about PR.

My advice

If you don’t know much about PR this is exactly why you should be learning about it. Soulful PR for Starters students are typically small business owners (of both product and service-based business), social media managers and marketing professionals with one thing in common: little or no experience of PR.

Concern 10: ‘Traditional PR doesn’t work’

Some prospective students tell me they had an article in a newspaper in a magazine - or appeared on radio or TV - but 'nothing happened'. 

My advice

Would you expect your business to blow up after posting a couple of tweets or Facebook updates? Of course not. It's exactly the same with press coverage.

It takes, on average, around seven or eight touchpoints before a prospective customer buys. PR is just one of those touch points. So while you do hear about the odd bit of press coverage that goes viral, for most people it’s more of a slow burn. And like everything else in your business, you need to keep at it. The more times a prospective customer sees/hears about you or your business, the more likely they are to engage with you. So the more press coverage you can gain over a number of months or years, the bigger the impact on your business.

You may have noticed I haven’t included ‘I don’t have the budget’ in this list. That’s because, over ten years of running training courses, I’ve yet to meet anyone who can’t think of ways to fund training they really want/need.

Interested? You can find out more and sign up here.

Reasons to attend Your Year In PR

Taking time out from your business to attend a conference or workshop is good for you. You develop new ideas, learning and relationships that can have a big impact on the bottom line of your business.

But deciding which conferences and workshops to attend can be a challenge. Not only is there the price of your ticket to consider, you may also need to think about travel, accommodation, food – and time spent away from your business.

With that in mind, here’s nine reasons to attend Your Year In PR.

1.You’ll learn how to put together an annual PR plan (saving you time and money)

Ever found yourself struggling for ideas to post on your blog/vlog (if you have one), email newsletter or social media platforms? You’ll learn how to use key dates/awareness days - alongside your own launches and busy periods - to plan your content up to a year in advance. You’ll also learn how to re-purpose some of these ideas to ‘pitch’ to journalists on newspapers, magazines and radio & TV (including how far ahead you need to approach them).

If you opt to stay on for the VIP mastermind session, you’ll get personalised feedback on your PR plan from me - along with an accountability coaching session in January - which will keep you on track in 2018.

2.You’ll get inspiration for content (you’ll never run out of ideas again)

You’ll learn new approaches to content creation e.g. themed months, seasons and series that will help you generate ideas you can adapt for different purposes e..g blog/vlog, email marketing, social media. You’ll be full of ideas when you leave (and they’ll just keep coming).

3.You’ll find out how to create multiple pieces of content from one idea

You’ll learn about content stacking i.e. taking one idea and turning it to multiple pieces of content e.g. blog post, social media update, video, presentation, infographic. Making each piece of content go further will save you tons of time and energy in the long run.

4.You’ll learn how to plan content ahead of a launch of a product or service

You’ll learn how to plan content ahead of the launch of a new product or service. You’ll get checklists of the key pieces of content you should create for each launch e.g. blogs/vlogs, marketing emails, social media updates, images and infographics - along with guidance on how long each launch period should be.

5.You’ll learn how to create a content promotion strategy

You’ll learn the exact steps you should take every time you publish a new piece of content to get the maximum return on investment. You’ll also learn how to use social media scheduling and management tools like Meet Edgar, Smarter Queue and Hootsuite to save time on content promotion.

You'll get to learn with like-minded business owners at Your Your In PR

6.You’ll learn how to generate content ideas from topical news stories

Planning ahead is great, but it’s good to plan for spontaneity too. You’ll learn how to ‘piggyback’ on topical news stories to create timely content for your blog/vlog, email newsletter, social media updates and to pitch into the press (including how to execute your ideas quickly, which is crucial).

7.You’ll be learning with like-minded souls

Not only will you come away from the event full of ideas and ready to create your PR plan for 2018, you’ll also make new friends and meet people you may want to collaborate with in the future.

8.You’ll get help implementing what you’ve learned

If you’re excited about putting together your PR plan, but worried you may not be able to create enough high-quality content, on a regular basis, you can join me for a second day of training on November 24.

Working with a small group of Your Year in PR delegates, you’ll get the opportunity to go deeper on content creation, including:

  • The four kinds of blogs/vlogs  post you should be creating regularly (and how to do it quickly)
  • Writing effective sales copy: for sales pages, email marketing, Facebook ads and more
  • How to write engaging ‘shorts’ i.e. social media updates, headlines and email subject headers
  • How write articles for the press (and why you need to)

N.B. Day 2 is optional and only open to a small group of delegates

You can book your tickets here.

 

 

 

 

 

 

Five things you should do after a conference or workshop

Attending conferences or workshops can be exhausting. If you’re anything like me, when you get back home - or back to your hotel - the only thing you’ll feel like doing is putting your feet up, ordering in pizza and watching Netflix.

But when it comes to building relationships, the first few hours and days after a conference or workshops are the most important. Leave it too late to follow up on the connections you’ve made, and you could find you’ve missed the moment.

With that in mind, here’s five things you should do immediately after a conference or workshop.

1.Join in the socials

As my friend Andrew Pickering (one half of the content marketing duo Andrew and Pete) puts it, the best conversations often happen at the bar – after the event. So don’t rush off at the end unless you absolutely have to. Most event organisers now include evening socials (you can find out about the socials at Content Live in our Facebook community) so resist the lure of Netflix and get out there and socialise.

Hanging out with Andrew and Pete at Social Day

2.Follow up on social media

After a day of tweeting, tagging and re-sharing, you may feel like giving social media a miss for a while, but immediately after the event is the best time to follow up with people you’d like to stay in touch with.

Recording a short video/audio message and sending it over via Twitter or Facebook messenger can be a quick way to do this.

If you’re not attending the socials, posting about your journey home and any other reflections on the day will keep you top of mind.

Putting aside some time to go through the social media content that has been created during the day, tagging other guests and speakers into photographs and sharing other useful content will make you more memorable.

If you really want to be remembered, you could create a memento of the day using Storify (which allows you to collect social media updates, pictures, video and audio clips to create a ‘story’ of the day) or make an Adobe spark video.

Don’t forget to use the event hashtag (for the uninitiated, hashtags group together content on the same topic) even after the event has finished. 

Here’s some more ideas on how to use social media to stand out at a live event.  

3.Reflect on your learning

The best time to go through your notes is immediately after the event, when it’s all still fresh in your mind - ideally on your journey home or in your hotel room. Having all of your notes in one place will help you gather your ideas and give you an ongoing reference to go back to when you starting putting what you’ve learned into action. If you work in a team, this will also make it easier for you to feed back what you’ve learned to colleagues.  

We’ve created a smart-looking workbook for  Content Live 2018 to help you keep all your notes in one place.

4.Create a follow-up blog/vlog

Creating a follow-up blog/vlog of the event not only helps you process your learning, it can also help you attract traffic to your website, win new customers/clients and offer value to existing ones.

For more information, read: five reasons to blog about attending a live event.

Like the idea of blogging about your experience, but not sure how to get started? Read: how to write a blog post about an event you’ve attended.

Here's a round up of content guests at Media Influence Live created:

How to win at live events by Catherine France

Why there is an 'I' in invest by Sheila Mulvenney

Why you shouldn't attend any live events this year or ever by Janine Coombes

My Media Influence Live event goals by Lynn Hill

9 tips to choose the perfect handbag for networking and business events by Jennifer Hamley

Why I'm not attending a book-keeping conference by Zoe Whitman

Should I stop networking to save money? by Zoe Whitman

Why should you attend conferences? by Rachel Miller

Do you invest in yourself? by Louise Roberts

5 good reasons to attend a live event by Sheila Mulvenney

How do you invest in a personal development strategy by Nadine Powrie

If writing’s not your thing, you can created a video, like podcasting expert Colin Gray did for his review of CMA Live 2017: 

5.Book your ticket for the next event

Most event organisers offer generous earlybird discounts to guests who book tickets for their next event on the day - or shortly afterwards. So if you enjoyed the event, book your ticket for the next one as soon as you can. 

Tickets are on sale for our next live event, Content Live 2018, and you can currently get the Super Early Bird price.  If you attended my most recent event or are a member of my membership community, you'll also have an "alumni discount code" which gives you the best possible ticket price.  You can get your ticket here.

You can connect with me on Twitter here and on Instagram here.