pitching

[289] How to get booked as a speaker

Speaking at live events can be a great way to attract clients and customers.  But how do you get booked as a speaker - particularly when you’re just starting out?  What kind of experience are event organisers looking for?  And what the best ways to get noticed?

In this episode I share how I chose the speakers for my upcoming event, Content Live 2018, so you can understand more about how event organisers think and the best ways to get noticed. I also share my best tips and tactics for getting booked to speak.

Here’s what you’ll learn in this episode:

  • Why public speaking can be good for your business (1:30)
  • A quick overview of Content Live 2018 (2:55)
  • How I chose the speakers for my live event (5:50)
  • What I look for when booking speakers for my live events (25:20)
  • How to get noticed (and booked) by an event organiser (28:16)

Resources

Content Live 2018

Episode 187: How to create shareable content with Dan Knowlton

Episode 203: Boost your web traffic through content repurposing with Amy Woods

Bookish Bronte on Instagram

Episode 191: How to use competitions in your marketing with Kate McQuillan

Episode 119: How to quadruple your income through blogging with Kate McQuillan

Episode 217: How to find your entrepreneurial superpower with Osmaan Shariff

Episode 179: How to get more eyes on your content with Andrew and Pete

Amanda Webb’s Website

Episode 197: How to build a thriving online community with Emily Quinton from the Makelight Community

Blog Post: How to land high-profile speaking opportunities

Episode 257: Do you need to pay to play?

Episode 165: How to get booked and paid to speak with Grant Baldwin

Episode 225: How to land your first TedX talk with Helen Packham

Love Marketing Membership Wait List

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[253] How to land guest appearances on podcasts with Nicole Holland

Would you like to be a guest on a podcast but are unsure how to go about it?  Perhaps you’ve already made some guest appearances on podcasts but would like to do more.

Nicole Holland is an expert on podcast guesting and shares practical tips on how to find suitable podcasts for your business, how to connect with podcast hosts online and how to land the interviews you want.

Here’s what you’ll learn this episode:

  • Nicole’s business story (6:05)
  • Why you should be a guest on someone else’s podcast (9:00)
  • How podcasting can build your visibility and authority on a topic (10:50)
  • How to repurpose your podcast interviews into extra content (12:25)
  • Why you need to connect with podcasters who have the right audience for you (even if their audience is smaller) (13:55)
  • How to decide which podcasts to be on and how to find them (22:05)
  • How to land the podcast interviews you want (24:04)
  • How to use your personal story to engage and connect with people (26:15)
  • Why taking the ‘less easy’ route can be more effective in appearing on your favourite podcasts - and what you need to do (32:50)
  • How to prepare for a podcast interview (42:01)
  • What makes a great podcast guest pitch (43:10)

Resources

Nicole Holland’s Website

Nicole Holland on YouTube and Twitter

Nicole Holland’s Crib Sheet to Send to Podcast Hosts before your Interview

Entrepreneurs on Fire Podcast

Social Media Marketing World

The Perfect Close by James Muir

Episode 190: How to pitch yourself as a podcast guest (and why you need to)

Episode 80: Three must-do tips for pitching yourself as a podcast

Youtube Video: How to pitch yourself as a podcast guest

Media Influence Live

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

How to use media enquiry services like #journorequest to get press coverage

If you want to get high-profile press coverage for your business - without pitching journalists or writing press releases - media enquiry services like #journorequest, Response Source,  and Help A Reporter Out can be a brilliant resource. These services put journalists who are looking for people to talk to in touch with people who want to be featured in the media. Most are free and/or offer a free trial, so it’s a win-win for everyone involved.

But how do you find opportunities that are suitable for you and your business? And what’s the best way to respond to journalists’ requests? Here’s the nine most common questions I get asked about media enquiry services (along with my answers) which should give you everything you need to know to get started.

1. What are media enquiry services and how do they work?

Media enquiry services put journalists who are looking for people to talk to, in touch with people who want to be featured in media.

Sign up for media enquiry services like Response Source, Gorkana,  Journolink, Ask Charity, Help A Reporter Out  or Sourcebottle and you’ll get regular email updates from journalists who are looking for experts and case studies to feature in their work.  Some are free and some offer free trials, so you can start building your media contact database immediately.

If you’re in the UK, I’d recommend starting with Response Source. If you’re in the US or elsewhere in the world, I’d start with Help A Reporter Out or Sourcebottle.

If you have a product based business you might also consider a service like Pressloft or Ace Media. These allow you to upload images of your products, along with searchable ‘tags’ that describe your product. So, for example, if a journalist is searching for rose gold gift ideas for a feature they’re working on - and you make rose gold necklaces - your products should appear in their search.

#Journorequest is a hashtag  journalists and bloggers use to post requests for help with specific articles or programmes. Most #journorequests are submitted by UK journalists and bloggers, but there are some international requests, so  it’s definitely worth keeping an eye out.

2. How should I respond to media requests?

If you spot a request you think you can help with, simply tweet/email the journalist back with the information they have asked for.  A journalist will quickly be able to decide if you’re the right person to help with the story so - unless they ask for more - a sentence or two is fine. The example below is the perfect response - short, to-the-point and offering everything the journalist needs to decide whether she's a good fit for the story. 

3. What if I don’t spot any media requests  that are relevant to my business?

When I tell some business owners about resources like #journorequest, they take a look then say ‘I can’t find anything that’s relevant to my business.’

This is pretty short-sighted. You wouldn’t expect your business to explode after sending one tweet or creating one Instagram post. So why would you expect to strike gold the first time you use a  media enquiry service?

If you’re serious about using this as a way to get press coverage, you need to think long-term. Which means checking in daily, over a series of months and/or years. 

You also need to be realistic. Journalists aren’t in the business of writing articles or making programmes that promote small businesses (if you want that kind of coverage, you have to pay for it). What they’re generally looking for is experts (people who can give their views on a topic from their experience) or case studies (people who have relevant experiences to share).

Take this example from Sarah Connelly, who owns a lingerie shop in Edinburgh. While  journalists would be unlikely to write a story about the fact her shop exists, they were interested in her expert view as to whether underwired bras are going out of fashion - which was still a great plug for her business.

Sarah Connelly in the Daily Mail

This example from Sally Bunkham - who creates and sells luxury gift hampers for new mums - shows how sharing personal experiences can be a great way to get press coverage for your business (she picked up this request from #journorequest).

Sally Bunkham in The Sun

If you’re prepared to use your imagination, you can ‘bend’ most requests to allow you to mention your business, as in this example by personal stylist LouLou Storey

Even if you can’t see a way to ‘bend’ the request to get a mention for your business, it can be worth helping out anyway (either yourself or by recommending a friend/colleague). Remember this is a long-term game;  doing a journalist a favour - even when there’s nothing in it for you - means that when you do have a relevant story to pitch, they’re far more likely to read your email or take your call.

And don’t forget that people like to do business with people. Getting media coverage for topics that don’t have anything to do with your business can still be great for building your profile. Writing articles and being quoted in the press about the topic of miscarriage (something I have personal experience of) has not only helped me build my profile, it’s also brought me clients.

4. What if I have a product based business?

If you have a product-based business you may think that being featured in product round-ups is the only way to get press coverage. But as the examples above show, positioning yourself as an expert in your industry and/or sharing your personal story is a great way to get press coverage for your business.

5. What if I respond to a journalist and don’t hear back?

Don’t take it personally. Not hearing back does not mean there was anything ‘wrong’ with your response. It may simply be that the journalist received hundreds of responses and didn’t have time/space to feature all of them. It could also be that some of the responses they received were a better fit for that particular story than yours.

It’s fine to chase (just forward your original email with a polite ‘just wondering if you’d had a chance to consider this?’) but if you haven’t heard after one or two follow-ups it’s probably safe to assume they’re not interested. That doesn’t mean they won’t be interested on another occasion, so just put it behind you and move onto the next request.

6. What if a journalist says they’re going to include my story and then I get dropped?

Because of the nature of the media (the news agenda moves at an incredible pace) this happens all the time. So don’t take it personally and, whatever you do, don’t get stroppy with the journalist involved. You may need that relationship in the future.

7. What should I do if I’m promised a mention of my business and it doesn’t happen?

This is annoying - particularly if you’ve been promised a mention and/or link. But it’s not worth losing your cool over. If it happens to you, simply send a polite email to the journalist saying you loved the article/programme but were disappointed not to get a mention and ask if there is anything they can do. Most journalists will be willing to help, but remember that a link/mention isn’t your ‘right’ - this will only be included if the editor thinks it’s  relevant. Remember also that even if you don’t get that link you were hoping for, if it’s a good piece of content, people will still search and find you online (which is why it’s important to have a website and/or be active on social media).

8. What should I do after I’ve been featured in the press?

Building relationships with the media is a long-term game, so when you’ve been featured in the press, don’t forget to thank the journalist (I’d suggest a tweet and an email) and let them know you’re available to help with future stories. This is also the best time to pitch an idea of your own as you’ll still be fresh in their mind.

You might want to check out this blog: How to write an email pitch for a journalist.

Don’t be offended if you don’t hear anything back. Most journalists get hundreds of emails every day, which means answering only those messages that are immediately relevant can be the only way to stay sane (believe me,  after 18 years in the trade, I know!). Which means they may well have read your message and ‘clocked’ your name for future reference.

9. How do I leverage my press coverage?

If you’ve been featured in the press - particularly in a high-profile media outlet - you may think journalists on similar publications/programmes will be interested in featuring your story. In reality, the opposite is often true.

Journalists love exclusives, so if you’ve just been featured in Marie Claire magazine, it’s unlikely Red (which has a similar audience) would want to run the same story. There are exceptions (for example, a national publication might pick up on a story that’s been featured in the local press) but let your common sense guide you and you shouldn’t go far wrong.

If you want to be featured in the likes of The GuardianHuffington Post or Psychologies Magazine why not join my FREE 10-day PR Challenge? You can sign up here.

 

[228] How to land a regular column in a newspaper or magazine

Getting a regular column in a newspaper or magazine can be a really good way to help grow your business.

In this episode, I share my advice on how to land a regular column and why it’s a good PR move.

Here’s what you’ll learn in this episode:

  • How most editors choose writers for their columns (1:50)
  • Why it all starts with building relationships with editors (2:45)
  • The importance of researching your target publication (3:03)
  • How to get to know an editor by pitching an opinion piece (4:01)
  • Why you need to start small - before building up to a bigger dream (4:28)
  • Whether you’ll get paid for your column (7:17)

Key resources

My YouTube channel

My video on how to write a press release

My video on how to write an email pitch for journalists

My blog post on how to write an effective press release for your small business

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

My blog post How to land a regular column in a newspaper or magazine

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[226] How to find journalists' contact details

If you want to secure media coverage for your business in newspapers, magazines, websites and on radio and TV, finding out exactly the right person to get your idea in front of - the person who can make a decision about whether to run your story - is vital.

In this episode, I share my tips on finding journalists’ contact details for your pitches and press releases.

Here’s what you’ll learn in this episode:

  • Why Twitter is the best social media platform to look for journalists (4:25)
  • How you should start with finding out the name of the person who looks after the section you want your business to appear in (4:40)
  • My step-by-step guide to finding specific contacts on Twitter (4:56)
  • Why it’s often simplest - and more useful - to phone up and get journalists’ contact details (5:25)

Key resources

My YouTube channel

My video on how to write a press release

My video on how to write an email pitch for journalists

My blog post on how to write an effective press release for your small business

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[190] How to pitch yourself as a podcast guest (and why you need to)

Appearing as a guest on a podcast show can be a great way to get known - and get in front of prospective customers and clients.

But many podcast hosts are inundated with pitches from people who want to appear on their show. So how can you make sure your pitch stands out?

In this episode, I talk about how to pitch yourself as a podcast guest and increase your chances of getting a ‘yes'.

Here’s what you’ll learn in this episode:

  • Why being a guest on a podcast can get you in front of more of your target audience
  • Advice on how to decide which podcasts you should pitch to - including examples of how I choose the right ones for my business
  • Practical tips on how to write a compelling pitch to appear on a podcast and how to make it easy for the host to say ‘yes’

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

Entrepreneurs on Fire podcast

My appearance on the Entrepreneurs on Fire podcast

The Solopreneur Podcast

My appearance on The Solopreneur Podcast

Chris Ducker’s podcast

My appearance on Sara Tasker’s podcast - Hashtag Authentic

Podcast How to use LinkedIn to grow your business with Mark Williams aka Mr LinkedIn (episode 185)

Podcast How to use Instagram to promote your business with Sara Tasker (episode 83)

Podcast How to use Twitter chats to promote your business with Sian Conway (episode 151)

Podcast Three must-do tips for pitching yourself as a podcast guest (episode 80)

Blog post How to pitch yourself as a podcast guest

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.