PR advice

How to use media enquiry services like #journorequest to get press coverage

If you want to get high-profile press coverage for your business - without pitching journalists or writing press releases - media enquiry services like #journorequest, Response Source,  and Help A Reporter Out can be a brilliant resource. These services put journalists who are looking for people to talk to in touch with people who want... READ MORE

[229] How to get big press coverage on a small business budget with Sally Bunkham

In this episode, Sally Bunkham - founder of Mumsback, which provides luxury gift hampers for new mums -  explains how she’s secured high-profile press coverage - in just ten months of being in business. Here’s what you’ll learn in this episode: Sally’s business story  - how getting pregnant two months after her first baby was... READ MORE

Eight common concerns about attending Your Year In PR

Thinking about attending Your Year in PR but can’t make up your mind? I get it. It’s perfectly natural to worry about whether you’re making the right decision to attend a conference or workshop. It’s not just about the ticket price. On top of the cost of your ticket, you may also need to budget... READ MORE

[189] How to become a media pundit with Dipti Tait

Getting high-profile media coverage for your business can be a game-changer in raising your profile and getting in front of your target audience. In this episode, I talk to hypnotherapist Dipti Tait about the tactics she has been using to get media coverage in national newspapers, magazines and on radio and TV. Here’s what you’ll... READ MORE

[186] Three common press-release writing mistakes

Although press releases aren’t necessarily the best way to achieve media coverage for your business, there are times when you might want to send one. In this episode, I help you avoid three mistakes you might be making with your press releases. Here’s what you’ll learn in this episode: What exactly a press release is... READ MORE

What's the point of press coverage?

If you run your own business, you may be wondering if it’s worth bothering with traditional PR i.e. coverage in newspapers, magazines and on radio & TV. You get that it could raise your profile, but you're not sure how it could impact the bottom line of your business. Here’s four reasons why you should care... READ MORE

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