PR advise

Eight common concerns about attending Your Year In PR

Thinking about attending Your Year in PR but can’t make up your mind? I get it. It’s perfectly natural to worry about whether you’re making the right decision to attend a conference or workshop. It’s not just about the ticket price. On top of the cost of your ticket, you may also need to budget... READ MORE

What's the point of press coverage?

If you run your own business, you may be wondering if it’s worth bothering with traditional PR i.e. coverage in newspapers, magazines and on radio & TV. You get that it could raise your profile, but you're not sure how it could impact the bottom line of your business. Here’s four reasons why you should care... READ MORE

10 common concerns about enrolling for Soulful PR for Starters

Investing in an online course is a big decision. Not only is there the cost of the training to consider, you’ll also need to set aside time for learning, which might mean taking time away from your business. It’s natural to worry about whether you’re making the right decision in signing up for an online... READ MORE

How to get your business featured in a local newspaper

If you run your own business, getting featured in your local newspaper can be a great way to get in front of prospective customers. But how do you go about it? Read on and find out. 1.Read the newspaper It sounds obvious but if you want to get featured in your local newspaper, you actually... READ MORE

[088] How your brand story can help you get PR

There is only so much journalists can write about your product or service, so unless what you offer is really unusual and/or you're creating regular updates, there isn't really anything for them to say. So when it comes to getting regular media coverage, having a strong brand story can help a lot.  In this episode... READ MORE

How to get PR for your product launch

Getting coverage in newspapers, magazines and on radio & TV, can be a great way to promote your new book, product or service. But what’s the best way to contact journalists with ideas? Should you send a pitch or a press release (or both?) and how far ahead of your launch should you get in... READ MORE

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