If you bought last year’s media diary, but didn’t use it as much as you hoped, you may be wondering if it’s worth buying the 2020 Social Media Diary & Planner.
With that in mind, here are some points to consider when deciding whether or not to buy again.
1.Don’t beat yourself up about it
We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to create a media plan for 2020 - and stick to it.
2.Identify what went wrong (and how you could put it right)
If you bought last year’s Social Media Diary & Planner and didn’t use it as much as you hoped, it’s important to pinpoint why. Perhaps you didn’t set aside the time for an initial media planning session (highly recommended) which set you off on the wrong foot for the whole year. Or maybe you did some initial planning but didn’t make time for regular content planning/creation sessions (also highly recommended). It could be that you intended to make content planning/creation a focus in 2019, but something else took priority. If you can identify exactly what set you back, you can put strategies in place to make sure it doesn’t happen again.
This year I’ve created a blog post on how to get the most out of your 2020 Social Media Diary & Planner which should help you get off on the right foot.
If you’re worried you won’t be able to stick to a content plan, consider joining the Media Diary Owners’ Club for extra accountability. In addition to your A4 desk diary, you’ll get:
- The Content Planning Masterclass (includes a workbook and online classes on content planning/repurposing plus creating shareable content)
- A digital version of the diary (so you can print off specific pages/sections)
- Additional printables for use alongside the diary to help you plan your content
- A quarterly group coaching call with me to generate ideas for the following quarter and keep you on track.
- A weekly content inspiration email (full of content ideas using upcoming dates from the diary)
All of which should help you stick to your plan.
4.Don’t be afraid to try again
Just because something didn’t work out the first time round, doesn’t mean it won’t work on your second try. I’ve tried and failed at least once with most things in my business e.g. email marketing, Facebook advertising, content strategy (to give you just a few examples). Each time I’ve just picked myself up and tried again.
The real game changer for me was starting a podcast. Committing to turning up every week - regardless of whatever else is going on in my life and business - has helped me take action (and keep taking it). If you’re committed to publishing quality content in 2019 that generates a constant stream of leads and sales for your business, you can and will make time for it.
If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’
If the answer is ‘no’ you should definitely consider trying the media diary again. Read six compelling reasons to buy the 2020 Social Media Diary & Planner.
5. Don't get hung up about how you use the diary
As this is the fourth year I’ve published the Social Media Diary & Planner, I can tell you with some confidence that people use the diary in different ways.
- Some people write in it every day - using it both as their personal/professional planner
- Others just use it for business - alongside a personal diary
- Some people it in conjunction with a number of diaries and notebooks
- A few (not many, but there’s definitely some) just use it as a reference book - specifically for the awareness days and key dates.
And some environmentally conscious diary users who don’t want a hard copy of the diary have just bought the ‘digital’ version the Media Diary Owners’ Club.
All of which is absolutely fine.
Getting a return on investment is not about how much ink you add to the diary - it’s about the value it adds to your business (by saving you time, money, hassle and so on).