PR tips

Why I won’t write you a press release (however much you pay me)…

At least one person emails me a week asking how much I charge to write a press release – usually a small business owner with an event or product to launch. They’ve often completed my free press release writing course but think it will save time if I do it for them. I always say ‘no’ – regardless …

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Four free PR resources you already have (but probably aren’t using enough)…

If you’ve ever tried to lose weight (or know someone who has) this phrase might be familiar: ‘I’ll start my diet when…I’ve been on holiday/moved house/joined a gym*. I’ve noticed people – small business owners, in particular – often talk about PR in the same way. ‘I’ll start doing some PR when I’ve…got more clients/hit …

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Why press releases are dead (but you should keep writing them)…

I get hundreds of press releases every week – most of which I delete without opening. Why? Because most of them are completely irrelevant to me. They are also often badly presented, with dull or obscure titles – or worse still – with ‘re:’ or ‘press release’ in the email subject header, giving me absolutely …

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Seven fifteen-minutes-or-less PR training ideas that will boost your press coverage…

Keen to up-skill your team but short on time or budget? Try these quick and easy-to-implement training ideas – all of which can be completed in 15 minutes or less… 1. Objective: to improve your phone pitches Activity: Newspaper review Provide a selection of daily newspapers, Give participants 10 minutes to skim read them and pick …

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A simple strategy you’re probably not using in your PR campaigns…go on, steal it!

What have you read, watched or listened to that’s caught your attention over the past few days? Ok, I’ll go first… Well I couldn’t resist this Daily Mail article about the woman who claims her husband has made her fat. I also enjoyed this Guardian Music blog about pop singers who can’t do jazz and …

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