PR tips

Why it’s good to be a copycat (plus five ideas you can steal from me)…

Please don’t steal my car. If you drive away with it, I won’t have it any more, which is a real hassle. Please don’t steal my identity or my reputation either. Neither travels well, and all the time you’re using it, you’re degrading something that belongs to me. But my ideas? Sure, yes, please, by …

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49 words you should avoid in your press releases…

If you’ve been following this blog for a while you’ll know I often talk about making every word work for its place on the page. That means no fluff or meaningless jargon. If it doesn’t add anything to the story, it shouldn’t be there. When you’re writing about your own organisation, product or service, it’s …

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Do you get nervous about pitching to journalists over the phone? Read this…

Do you get nervous about calling journalists? Have you ever spent hours preparing a pitch (maybe you even wrote a script) but found yourself stumbling over your words or repeating yourself as soon as you got on the phone. Or perhaps you mind went completely blank. If any of this sounds familiar, you’re not alone. …

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Would your story idea pass the BBC homepage test?

There’s a story doing the rounds on Facebook at the moment about a guy who’s selling his house because he’s lost his job and can’t afford the upkeep. Unfortunate, but not that unusual, you might think. Until you see the pictures of the house. It may look pretty unremarkable from the outside, but inside it’s …

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