press officers

How Twitter helped this business owner get featured in Stylist magazine

In this interview, psychotherapist Samantha Carbon shares how she got coverage in Stylist magazine and other national titles - without writing a single press release or hiring a PR company.  Here's what you'll learn in this video: How Sam has used Twitter to get high-profile media coverage in publications like Stylist, Glamour, Country Living, the... READ MORE

How to get PR for your product launch

Getting coverage in newspapers, magazines and on radio & TV, can be a great way to promote your new book, product or service. But what’s the best way to contact journalists with ideas? Should you send a pitch or a press release (or both?) and how far ahead of your launch should you get in... READ MORE

[058] Why you need a business crush

You love their look, everything they say, do and - if they're in town - then so are you.  You're totally smitten and you don't care who about knows it. In this episode, I explore why you need to have business crushes (and reveal a few of my own) Here’s what I cover in this episode: Why having... READ MORE

[056] Should you pitch the same idea to different journalists?

One of the most common questions I get asked about PR is: 'should you pitch the same idea to different journalists?' The rather unsatisfactory answer is 'it depends'. In this episode, I share practical tips and advice that will help you decide when it's ok to send your idea to multiple journalists and when you... READ MORE

[053] Why most people are horrible at telling stories with Peter Shankman

Peter Shankman is probably best known for founding Help A Reporter Out (HARO) - which connects journalists with people who want to be featured in the media.  Today he's a speaker, consultant and bestselling author who regularly appears in the national and international media, including Fox News, CNN, The New York Times, The Wall Street Journal... READ MORE

[031] How to build & promote a profitable online business with Mariah Coz

Building a business you can run from anywhere in the world - one that makes you money even while you sleep - is a dream for many aspiring entrepreneurs. But how do you go about building a profitable online business? How do you create products and services people are itching to buy? And what are the best... READ MORE

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