press officers

The surprisingly obvious thing most people miss in their PR strategy

How many of these things have you done this week? Researched a publication/programme you’d like to get coverage in Written a press release or pitch to a journalist   Sent a press release or pitch to a journalist   Quite possibly all three. But how many conversations have you had with journalists this week? I... READ MORE

Five easy ways to get press coverage

Have you ever wanted to know how some people manage to get fabulous coverage for their business or brand? You know the kind of people: the ones whose just keep popping up in newspapers, magazines or radio and TV. Over and over again. It's not about having great connections with journalists (although, invariably, they do). Nor... READ MORE

Why Facebook is your secret PR weapon

I’m a big fan of Facebook. As a location independent business owner, my office is my ‘she shed’, kitchen table, local cafe or wherever I happen to be in the world at the time. So Facebook is my watercooler chat, professional network and social circle... all rolled into one. It also has another important role... READ MORE

19 signs your business is ready for PR

1. You have a book or product you’re really proud of - and you want the world to know about it 2. You find yourself googling things like ‘how to write a press release’ or ‘how to get press coverage for your small business’ 3. You dream of doing Ted Talks or other high profile... READ MORE

Why I won't write you a press release (however much you pay me)...

At least one person emails me a week asking how much I charge to write a press release - usually a small business owner with an event or product to launch. They’ve often completed my free press release writing course but think it will save time if I do it for them. I always say ‘no’ - regardless... READ MORE

Four free PR resources you already have (but probably aren't using enough)...

If you’ve ever tried to lose weight (or know someone who has) this phrase might be familiar: ‘I’ll start my diet when...I’ve been on holiday/moved house/joined a gym*. I’ve noticed people - small business owners, in particular - often talk about PR in the same way. ‘I’ll start doing some PR when I’ve…got more clients/hit... READ MORE

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