press release

Why I won’t write you a press release (however much you pay me)…

At least one person emails me a week asking how much I charge to write a press release – usually a small business owner with an event or product to launch. They’ve often completed my free press release writing course but think it will save time if I do it for them. I always say ‘no’ – regardless …

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Four free PR resources you already have (but probably aren’t using enough)…

If you’ve ever tried to lose weight (or know someone who has) this phrase might be familiar: ‘I’ll start my diet when…I’ve been on holiday/moved house/joined a gym*. I’ve noticed people – small business owners, in particular – often talk about PR in the same way. ‘I’ll start doing some PR when I’ve…got more clients/hit …

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Why press releases are dead (but you should keep writing them)…

I get hundreds of press releases every week – most of which I delete without opening. Why? Because most of them are completely irrelevant to me. They are also often badly presented, with dull or obscure titles – or worse still – with ‘re:’ or ‘press release’ in the email subject header, giving me absolutely …

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17 signs you’re doing ok with your PR (even if you don’t think so)…

If you’re reading this post, I’m sure you already know there’s no quick-fix for PR. With so many people competing for column inches and airtime, journalists can afford to be choosy about the stories they run. So it can take months of pitching – and countless knockbacks – to place a story in a newspaper …

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49 words you should avoid in your press releases…

If you’ve been following this blog for a while you’ll know I often talk about making every word work for its place on the page. That means no fluff or meaningless jargon. If it doesn’t add anything to the story, it shouldn’t be there. When you’re writing about your own organisation, product or service, it’s …

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