press releases

[045] How to use the media to reinvent your personal brand with Sarah Newton

Ten years ago, youth coach Sarah Newton had her own TV show, book... and national journalists lining up to feature her in their publications and programmes. But the experience left her feeling inauthentic - as if she was an actor playing a character rather than being herself. Sarah turned away from the media - and her work... READ MORE

How to use guest content to grow your audience

Creating guest content in the form of blog posts or podcast interviews can be a great way to promote your business or brand. But how do you find out which blogs and podcasts are looking for content? What’s the best way to pitch to bloggers and podcasters? And how is guest content different from mainstream media... READ MORE

How to write emails journalists will actually read

Most journalists get hundreds of press releases and email pitches every day - many of which get deleted unopened. Here’s how to write an email pitch to a journalist they'll actually read. 1.Use the subject header to ‘sell’ your story A concise subject header that summarises your story (ideally in ten words or less) is... READ MORE

[031] How to build & promote a profitable online business with Mariah Coz

Building a business you can run from anywhere in the world - one that makes you money even while you sleep - is a dream for many aspiring entrepreneurs. But how do you go about building a profitable online business? How do you create products and services people are itching to buy? And what are the best... READ MORE

Are you making these excuses not to do PR?

Most people love the idea of PR. But when it comes down to the nitty gritty - the doing what it takes to get featured in magazines, newspapers, and on radio & TV - enthusiasm can often wane.  The thing is, PR doesn’t have to be difficult at all. In fact, if you’re doing it right, it... READ MORE

[023] How I landed 200 media interviews in a year with Denise Duffield -Thomas

Denise Duffield -Thomas is a money mindset mentor. She's also brilliant at getting interviews in the mainstream media & on popular blogs and podcasts. Denise has been featured in titles like Cosmopolitan, Grazia,  Cleo, Body & Soul and in this episode, she talks about how she made it happen and shares some of her best pitching... READ MORE

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