product launch

[317] How to launch a new product or service - fast! With Amanda Overend

[WARNING! PLEASE DON'T LISTEN TO THIS EPISODE WITH YOUNG CHILDREN IN THE ROOM!!!]

Launching a new product or service too quickly can lead to mistakes, overspending and failing to make the impact you desired.  Listen to this transformation episode with Amanda Overend, who shares how she successfully launched her new product, in time for Christmas, on a shoestring budget and with resounding success.

Here’s what you’ll learn in this episode:

  • Amanda’s business story (00:58)
  • How Amanda got her idea off the ground (3:50)
  • Why it’s important to ask your audience what they think before you launch (6:58)
  • How Amanda launched on a shoestring budget (10:06)
  • How Amanda has used social media and email marketing to share the launch with her audience (12:52)
  • How being part of a mastermind group helped Amanda (19:33)
  • How being part of a mastermind group is different to business coaching (25:21)
  • Amanda’s tips for launching something new in 2019 (28:23)

Resources

Amanda’s Website: Stocking Fairy

Amanda’s Website: Books & Pieces

Stocking Fairy on Twitter and Instagram

Episode 153: Product launch strategies that actually work with Mark Asquith

Download your free 2019 Media Calendar here

Order the 2019 Media Diary

Order the 2019 Media Diary and Media Diary Owners’ Club

2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[286] On-Air Coaching: How do I get people to buy my product before it’s launched?

Do you have an idea for a new product or service you would like to launch but don’t know how to get started?

Listen to this latest on-air coaching episode with Ruth Oldfield from Coffee and Kin for practical tips on how to prepare for a product launch, including how to assess whether your business is ready for it!

Here’s what you’ll learn in this episode:

  • Ruth’s business story (0:50)
  • Setting your sales targets and how to achieve them (6:00)
  • How to change your focus from selling products to becoming an ‘expert’ (and the types of content you can create to support that) (8:02)
  • How to get serious about selling (with no excuses) (14:00)
  • How to prepare for your product launch (19:40)

Resources

Ruth Oldfield’s Website - Coffee and Kin

Ruth Oldfield on Instagram and Twitter

LeadPages (Affiliate Link)

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

Love Marketing Membership Wait List

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[256] How to promote an online challenge

Around 1800 people signed up for my recent Facebook page engagement challenge - would you like to know how?

In this episode, I share my best tips and strategies for promoting an online challenge (or any product or service launch).

Here’s what you’ll learn this episode:

  • Why you may need a reality check if you’re selling/promoting online (3:35)
  • How to start promoting your challenge with a pre-launch phase (5:24)
  • How to set up a waiting list for a challenge (7:37)
  • Why your email list is vital for a launch plus some surprising statistics about the sign ups for my recent online challenge (9:30)
  • How to market a launch through your email list (14:20)
  • How to create a successful Facebook ad for your online challenge or launch (15:40)
  • Other ways to promote your online challenge (18:00)

Resources

7 Day Free Facebook Page Engagement Challenge

LeadPages (Affiliate Link)

Episode 254: How to build your email list through online challenges

Episode 178: How to plan a social media campaign for a launch

Episode 117: How to create a successful product launch with Natalie Lussier

Infusionsoft

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

[184] How to test your business ideas

If you have an idea for a new product or service you’d like to create, it’s a vital to test it before you spend money making it.

In this episode I share three things I do when I have an idea for a new product or service to make sure I’m not wasting time and money on things people don’t want.

Here’s what you’ll learn in this episode:

  • Tips on sourcing opinions on your ideas from Facebook groups
  • Why you should create products and services for the customers you already have - rather than the ones you want
  • How a simple sales page with a PayPal button is the best indicator of your idea’s success

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Podcast Why you should ditch your ideal customer avatar (episode 182)

Podcast How to launch with a tiny list with Jo Milmine (episode 173)

Podcast How to make money from your creative business with Jeff Goins (episode 175)

Podcast Product launch strategies that actually work with Mark Asquith (episode 153)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips and advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[178] How to plan a social media campaign for a launch

An effective social media campaign can really make a difference to sales when you launch a new product or service - and will help you to make sure you’re creating exactly what your customers want to buy.

In this episode I share with you the exact social media strategy I use when I launch something new.

Here’s what you’ll learn in this episode:

  • How to create anticipation for your product or service before it is even on sale
  • Why you should chat to people during the launch phase to find out exactly what is stopping them from buying
  • Tips on encouraging your customers to create content about your product or service

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Soulful PR Podcast Community on Facebook

Blog post 8 common concerns about attending Soulful PR Live

Blog post Which UK marketing and PR events should you attend in 2017?

Blog post Want to attend a conference but don’t have the budget? Here’s how…

Blog post Five reasons to blog about attending a live event

Blog post How to use social media to stand out at a live event

Blog post How to benefit from a conference or live event (even if you can’t attend in person)

Blog post Five things you should do after a conference or workshop

Blog post Review of Soulful PR Live 2017

Podcast They ask, you answer: content marketing made easy with Marcus Sheridan (episode 127)

Podcast Six types of blog post you should be creating regularly (episode 134)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[177] How to use crowdfunding to grow your business with Khierstyn Ross

Want to get your new products and services in front of a bigger audience? You might want to consider crowdfunding.

In this episode, crowdfunding expert Khierstyn Ross shares how platforms like Kickstarter and Indiegogo can help you create successful launches.

Here’s what you’ll learn in this episode:

  • How Khierstyn Ross became a product launch specialist, helping start-ups and businesses raise more than $1.5m through the crowdfunding platforms Kickstarter and Indiegogo
  • Ideas on how to use crowdfunding to pre-sell new products and services
  • How crowdfunding can help create brand presence - and get your products and services in front of new audiences
  • Advice on the conversations you should be having with your target audience before you launch a crowdfunding campaign
  • Practical tips on creating momentum once your crowdfunding campaign starts
  • How to price your products and services for crowdfunding
  • Why you should be creating content and lead magnets to build up your audience
  • How to make use of early bird deals and incentives in your crowdfunding

Key resources

The Soulful PR Studio

Your Year in PR - media planning masterclass for 2018

Soulful PR Podcast Community on Facebook

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

Khierstyn Ross on Twitter

Crowdfunding Uncut

Khierstyn’s Crowdfunding Product Launch Academy

Kickstarter

Indiegogo

Atlas Wearables

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.