productivity

[261] How to survive your first five years in business with Mike Kawula

Mike Kawula, author and serial entrepreneur, has taken three businesses from zero to seven figures in the first 36 months.  In this podcast episode he shares practical steps you can take to ensure your business thrives in the first five years.

Here’s what you’ll learn in this episode:

  • Mike’s business story (3:20)
  • Why everything doesn’t have to be perfect to get started (7:10)
  • Why you shouldn’t worry what people think (and how celebrating your wins along the way will help) (10:25)
  • Why you need to spend more time working on your business, not in your business (16:55)
  • How to start using your time more effectively for your business (18:05)
  • How to structure your time on social media (25:15)
  • Four key steps to help entrepreneurs  (28:55)
  • Why you should track your stats to work out which platforms to focus on (34:00)
  • How to use online challenges to grow your business (35:26)

Resources

Mike on Twitter and Facebook

Episode 133: How to grow your following on Twitter with Mike Kawula

Mike Kawula and Sheena White’s book: Self Employed Now WTF

Gleam

KingSumo

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

[260] How to turn failure into success

In this episode I share practical tips and strategies for turning failure into success, based on my own recent experience of dropping out a marathon and successfully completing another weeks later.

Listen to this episode to find out what practical steps I took to turn my failure into a success, and how those lessons can be applied to your business.

Here’s what you’ll learn in this episode:

  • Why I pulled out of the London Marathon a few weeks ago (7:15)
  • Why taking action immediately after failure is important (8:40)
  • How I changed my strategy to achieve my goal of finishing (12:40)
  • My process for dealing with failure (18:32)
  • What you can learn from failure (and how it can spur you on) (21:08)
  • Why accountability is important (but you shouldn’t let it overwhelm you) (25:18)
  • How visualising your success can improve your mindset (26:40)
  • Why you need to be able to change direction if your plan isn’t working (29:56)

Resources

Episode 252: How to bounce back from setbacks

Ectopic Pregnancy Trust

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

[188] How to repurpose your content (and why you need to)

Creating content to promote your business can be time consuming, so it’s a good idea to think about how you can make your content go further.

In this episode, I share a step-by-step example of how I have repurposed one piece of content and used it in lots of different ways and across different platforms.

Here’s what you’ll learn in this episode:

  • Why repurposing content is a good idea for your business
  • Examples of the different types of content you might want to create, including blogs, social media posts and infographics
  • How to decide which platforms to share your content on - and advice on tweaking to suit your different audiences

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

Blog post How to prepare for Soulful PR for Starters

Blog post 10 common concerns about enrolling for Soulful PR for Starters

Blog post 13 reasons to sign up for Soulful PR for Starters

Canva

PicMonkey

Leadpages (Affiliate Link)

Podcast How to plan a social media campaign for a launch (episode 178)

Podcast How to test your business ideas (episode 184)

Podcast Product launch strategies that actually work with Mark Asquith (episode 153)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[183] Should you hire a social media manager?

If you want your customers to be able to find you, you need to be active on social media. But managing your social media can take up a huge amount of time and take you away from other important tasks in your business.  

In this episode social media manager Cathy Wassell gives her tips on when to hire a social media manager - and how to find one who is right for your business.

Here’s what you’ll learn in this episode:

  • Cathy Wassell’s business story - from a career in marketing to social media management
  • How outsourcing your social media can free you up to make more money in your business
  • Timing: how to recognise when it’s the right time to outsource your social media
  • Examples of the types of services a social media manager might offer
  • What you can expect to pay for an experienced social media manager
  • Cathy’s tips on choosing a social media manager who will be a good fit for your business
  • Red flags to look out for when hiring a social manager

Key resources

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Soulful PR Podcast Community on Facebook

Cathy Wassell’s Socially Contented site

Digital Mums

Cathy on Twitter

Cathy on Facebook

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[157] How to be more productive with Mike Vardy

If you run your own business, there will be times when you feel overwhelmed, with so much on your to-do list, you’re not sure where to get started.

In this episode, productivity expert Mike Vardy shares his strategies for getting more done in less time.

Here’s what you’ll learn in this episode:

  • Mike Vardy’s business story - how he became a productivity strategist, writer, speaker and podcaster
  • Why organising your week into themed days could help you get more productive
  • Tips on making sure your to-do list is personal to you and your business
  • Practical steps you can take in your business that will really make a difference to your productivity
  • How setting boundaries - for yourself and others - can help you avoid becoming overwhelmed
  • Advice on future-proofing your weekly plan so it’s adaptable when needed

Key resources

The Soulful PR Studio

Soulful PR Live

Mike Vardy’s Productivityist website

The Productivityist podcast

The Eat That Frog book

Deep Work by Cal Newport

Newton email tool

Asana

Todoist

Evernote

http://productivityist.com/soulfulpr

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[156] How to be gritty (and how it can help your business)

If you’re running your own business, there will be times when the going gets tough and you need to overcome challenges.

In this episode, I share seven things I learned from running the London Marathon that can be applied to my business (and to yours too).

Here’s what you’ll learn in this episode:

  • Why you need to set realistic goals for your business
  • Tips on getting the right support when you need it
  • How to deal with setbacks - and come back stronger

Key resources

The Soulful PR Studio

Soulful PR Live - July 13th & 14th 2017 

ResponseSource

Podcast The one thing you can do to get more social media followers (episode 136)

Podcast Product launch strategies that actually work with Mark Asquith (episode 153)

Podcast How to stop talking about your goals and actually achieve them (episode 072)

Podcast Should you join a membership site (episode 148)

Podcast Behind the scenes of my business (episode 150)

Blog post Seven reasons to attend live conferences and workshops

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.