public speaking

How I chose the speakers for Content Live 2018

If you’re thinking of coming along to Content Live  you may want to know more about the speakers - and how I chose them.

A quick bit of background: Content Live is my annual content planning masterclass for entrepreneurs and creatives on 15 & 16  November 2018. It’s your chance to meet some of the UK’s most inspiring content creators who’ll be sharing their secrets on creating and publishing high-quality content plus how they manage to be so damn consistent). You’ll also learn how to create engaging content that attracts tons of likes, comments and shares PLUS create a content plan you can actually stick to in 2019.

I’ve handpicked the speakers for their knowledge and expertise in content creation and planning. They’re all people I’ve built relationships with over time - so I can personally vouch for their knowledge and expertise.

Here's a quick overview of the sessions, then a brief bio of each of the speakers (N.B. You'll get to meet all of the speakers, one-to-one in our speed networking session on Day 1).

Stop talking about video (and actually do it) with Dan Knowlton

Why you should be using Pinterest in 2019 (and how to do it) with Phil Pallen

What’s working on Facebook right now with Liz Melville

Creative Instagram Marketing with Bronte Huskinson & Emily Quinton

How to repurpose your content with Amy Woods

Are you ready to use audio in your marketing? with Ant McGinley

How to use your entrepreneurial superpowers to ace your content in 2019 with Osmaan Shariff

Creating your content plan for 2019 with Janet Murray

How to get more eyes on your content with Amanda Webb & Janet Murray

How to create a content automation machine for your business with Andrew and Pete

Day 1

Session 1:  Stop talking about video (and actually do it) with Dan Knowlton

KPS Digital Marketing

I first met digital marketing expert Dan when I was speaking at Social Day last year - although I’d already heard him being interviewed on a podcast and thought ‘I have to get to know this guy!’ What I love about Dan - who runs KPS Digital Marketing with his brother Lloyd - is that he doesn’t just dish out advice. He walks the talk - publishing consistent, high-quality, entertaining content  and speaking about marketing all over the world. He’s particularly strong on video marketing, which is why I’m excited he’s going to be speaking on that topic.

Listen to my podcast interview with Dan on how to create shareable content.

Session 2:  Why you should be using Pinterest in 2019 (and how to do it) with Phil Pallen

philpallen.co

I first met personal branding expert Phil when I saw him speak at New Media Europe back in 2015. I booked a consultation with him immediately. Since then, he’s spoken at a number of my live events and we’ve hosted workshops together. At Content Live Phil will be talking about how to grow your business using Pinterest - including how he’s grown his monthly views to 450k. But do grab him to chat about anything relating to visual branding and social media. Phil will also be leading two of our fringe events - our photo walk on Wednesday 14 and Twitter breakfast on Day 1.

Session 3: What’s working on Facebook right now with Liz Melville

lizmelville.com

I can’t actually remember how I met Liz, but hers was a name I started to recognise because she was commenting on my content. Then I heard her being interviewed on the sales expert Jessica Lorimer’s podcast about her business journey - including how she niched down into helping people with Facebook ads. I was looking for someone who could talk about the topic of ‘what’s working with Facebook right now’ - covering both organic and paid content - so I checked out her Facebook page (which seemed to be attracting great engagement), had a quick look at one of her Facebook Lives and emailed her with an invitation. Liz works with online business coach  James Wedmore and spoke on a panel at his recent live event in California.

Session 4: Creative Instagram Marketing with Bronte Huskinson & Emily Quinton

brontehuskinson.com

I first ‘met’ author, photographer and Instagram expert Bronte in one of the Instagram engagement pods I run for my membership community the Love Marketing Membership. She’d written a book with her mum Sarah, who was part of my membership community at the time, and joined the pod to help grow her Instagram following. 18 months on, Bronte has 48k followers on Instagram and, having recently graduated from university, is making a living on Instagram. I’m excited for her to share her story with you - along with her tips on growing your engagement and following on Instagram.

Makelight.com

I can’t actually remember how I first came across Emily Quinton...but I think it was via the Instagram expert Sara Tasker.  As soon as I heard her talking about her online membership community Makelight - which offers courses and resources for creative types -   I knew I wanted to invite her onto my podcast. At Content Live, Emily will be sharing creative Instagram marketing strategies (she has a massive 81k followers there) but you’ll also be able to pick her brains about her content creation, including how she’s built a thriving membership community.

Listen to my interview with Emily Quinton on how to build a thriving online community here.

Session 5: How to repurpose your content with Amy Woods

Content 10x

I first met Amy when I was speaking at CMA Live  in 2017 and spent lots of time with her at Social Media Marketing World in San Diego earlier this year. We’re also part of the same business mastermind. Amy is full of creative ideas on how you can take one blog post, podcast episode or video (or any other type of content you create) and turn it into multiple pieces of content - so you can reach a bigger audience. She’s also great fun - so I can’t wait for you to meet her.

Listen to my podcast interview with Amy on how to boost your web traffic through repurposing.

Session 6: Are you ready to use audio in your marketing with Ant McGinley

Ant McGinley

I first met Ant McGinley when I was speaking at Inbound in Boston in September 2018. I watched him deliver a workshop in which he got delegates with no experience of podcasting to make and publish their first podcast - live in the session. I immediately thought: ‘I have to book this guy for one of my events!’ Audio producer and presenter Ant is an expert on podcasting - so if this is something you’re interested in doing more of - definitely grab him for a chat during the event.

Day 2

Session 1: How to use your entrepreneurial superpowers to ace your content in 2019 with Osmaan Sharif

Rapid Transformation

I first met performance coach  Osmaan Sharif when he pitched me to come on my podcast. It was one of the best pitches I’ve ever received and I said 'yes' pretty much immediately. I also met him briefly when I was speaking at the Youpreneur Summit last year and have since been a guest on his podcast. He will introduce you to wealth dynamics - a personality profiling system for entrepreneurs and business owners - that can help you identify your core skills and talents (aka your ‘entrepreneurial superpower’) so you can identify content planning strategies that are best suited to your personality.

Listen to my podcast interview with Osmaan Shariff on how to find your entrepreneurial superpower.

Session 2: Creating your content plan for 2019 with Janet Murray 

janetmurray.co.uk

That’s me. As the founder of the Media Diary (now in its third year), and with 18 years’ experience as a writer and editor for national newspapers/magazines - I know a thing about how to plan and create engaging content. In this practical session, I’ll show you how to identify the key ‘seasons’ in your business and how to plan your content around them. I'll also share practical tips - and examples from my own business - on the key pieces of content e.g. blog posts, marketing emails, social media updates you should create for each product/service you launch. You’ll also get time to share your ideas with fellow business owners - and get their feedback.

Session 3: How to get more eyes on your content with Amanda Webb & Janet Murray 

Spiderworking

I first met Amanda when she invited me to be a guest on her podcast and recently got to spend time with her at Social Media Marketing World in San Diego. She has also helped me with my Facebook ads strategy. What I loved about Amanda is that she stays bang-up-to-date with the latest developments in digital marketing. She’s going to be talking about how you can get more traffic to your blog content - and I can’t wait for you to meet her.

Session 4: How to create a content automation machine for your business with Andrew & Pete

andrewandpete.com

I first met Andrew and Pete at a Seth Godin event in London a few years’ back. Since then, I’ve shared a stage with them at numerous events including CMA LiveSocial Day. They have a talent for creating entertaining content that looks spontaneous and off-the-cuff but is actually highly-planned and polished. It’s their second time at  a Janet Murray event (last time they talked about how to get anyone to say ‘yes’ to you). This time round they’ll be talking about how to create a content automation machine - sharing the tools, processes and systems they use to plan and publish high-quality consistently - and how you can do the same.

Want to be part of Content Live 2018? Book your ticket here (ticket sales close at midnight Sunday Nov 4).

[289] How to get booked as a speaker

Speaking at live events can be a great way to attract clients and customers.  But how do you get booked as a speaker - particularly when you’re just starting out?  What kind of experience are event organisers looking for?  And what the best ways to get noticed?

In this episode I share how I chose the speakers for my upcoming event, Content Live 2018, so you can understand more about how event organisers think and the best ways to get noticed. I also share my best tips and tactics for getting booked to speak.

Here’s what you’ll learn in this episode:

  • Why public speaking can be good for your business (1:30)
  • A quick overview of Content Live 2018 (2:55)
  • How I chose the speakers for my live event (5:50)
  • What I look for when booking speakers for my live events (25:20)
  • How to get noticed (and booked) by an event organiser (28:16)

Resources

Content Live 2018

Episode 187: How to create shareable content with Dan Knowlton

Episode 203: Boost your web traffic through content repurposing with Amy Woods

Bookish Bronte on Instagram

Episode 191: How to use competitions in your marketing with Kate McQuillan

Episode 119: How to quadruple your income through blogging with Kate McQuillan

Episode 217: How to find your entrepreneurial superpower with Osmaan Shariff

Episode 179: How to get more eyes on your content with Andrew and Pete

Amanda Webb’s Website

Episode 197: How to build a thriving online community with Emily Quinton from the Makelight Community

Blog Post: How to land high-profile speaking opportunities

Episode 257: Do you need to pay to play?

Episode 165: How to get booked and paid to speak with Grant Baldwin

Episode 225: How to land your first TedX talk with Helen Packham

Love Marketing Membership Wait List

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[249] How to get booked as a speaker with Simone Vincenzi

Do you want to land more speaking gigs to help promote your business or become an expert in your field?

Simone Vincenzi has spoken at over 200 events this year and gives fantastic advice on how to get yourself booked, how to get ‘bums on seats’ at your own events and how you can sell from the stage if you’re a service or product based business.

Here’s what you’ll learn this episode:

  • Simone’s business story (5:55)
  • How to get ‘bums on seats’ at your event (14:05)
  • How to build your audience (16:42)
  • Why Simone speaks for free and how he can make more money ‘selling from the stage’ than from a speaking fee (18:50)
  • How (and what) Simone sells whilst on the stage (20:49)
  • Why speaking at events can help your business (22:20)
  • How to sell when speaking at events - in a way that suits you (26:33)
  • How to organise a speaking event if you have a high-end product based business (31:40)
  • How to speak at an event if you have a lower price point product based business (34:30)
  • How to decide which events to speak at (41:40)
  • How to get more speaking gigs (46:18)
  • Tips for organising (and managing the communication) for so many speaking gigs (54:10)

Resources

Simone Vincenzi’s Website

Simone Vincenzi on Twitter and Facebook

Simone Vincenzi’s Podcast - Explode your Expert Biz Show

Selling from the Stage checklist

Explode Your Expert Biz Show - 15 ways to get speaking gigs podcast

Junior Chamber of Commerce

Meet Up

Eventbrite

Media Influence Live

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

[225] How to land your first TEDx talk with Helen Packham

Securing a TEDx talk can really help to raise the profile of your business - and create new opportunities for growth.

In this episode, Helen Packham shares her experience of landing - and delivering - her first TEDx talk.

Here’s what you’ll learn in this episode:

  • Helen Packham’s business experience and how she turned a career in leadership development to running her own business coaching entrepreneurs (1:50)
  • How Helen helps entrepreneurs grow their brands through public speaking (3:15)
  • Helen’s thoughts on how delivering a TEDx talk helped her get back her confidence (6:02)
  • Exactly what a TEDx talk is (8:00)
  • Why a TEDx talk is a good idea to grow your business (9:20)
  • The skills you’ll pick up from giving a TEDx talk and how you can use them in your business (9:40)
  • Why doing a TEDx talk creates other opportunities (11:05)
  • How Helen has created her own speaking course as a result of doing a TEDx talk (11:31)
  • Tips on picking a subject for your TEDx talk - and something you are passionate about is the place to start (16:39)
  • Helen’s views on the three types of talk - the hero, the adventurer and the alchemist - and how to choose the right one for you (22:50)
  • How to make sure your proposed talk fits in with a TEDx theme (24:38)
  • The typical process when applying for a TEDx talk (24:52)
  • Helen’s advice on how to pitch a TEDx talk (27:29)
  • Helen’s experience of being a Soulful PR Studio member (31:00)

Key resources

My YouTube channel

My video on how to write a press release

My video on how to write an email pitch for journalists

My blog post on how to write an effective press release for your small business

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Helen Packham’s website

Helen’s Facebook page

TED

Helen’s TEDx talk on YouTube

Chris Anderson

Helen’s article on speaking and Theresa May in The Independent

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

How to land high-profile speaking opportunities

If you’re looking to raise your profile - and attract leads and sales for your business - speaking at live events is a smart move.

In 2017 I spoke at three high-profile events in the UK: CMA Live, Social Day and the Youpreneur Summit. I also hosted two of my own live events: Soulful PR Live and Your Year In PR.

How do you get hired to speak at high-profile events? Read on and find out:

1. Get speaking experience

Most event organisers get more applications from speakers than they have speaking slots. So if you don’t have any experience (or the right kind of speaking experience) why would they hire you to speak at their event? Speaking at local networking events can be a great way to get experience, as is joining a speaking organisation like Toastmasters.

You might also want to look into TEDx. This is an international community that organises TED-style events (TED is a nonprofit devoted to spreading ideas in the form of short, powerful talks). TEDx events are produced independently of TED conferences and each event curates speakers on their own, based on TED's format and rules. The application process is tough, but giving a TEDx talk carries a lot of kudos and, as the event is recorded, will provided you with a ‘showreel’ you can share with event organisers.

Another tip is to add ‘public speaker’ to your LinkedIn profile (along with your showreel, testimonials from organisers of events you’ve spoken at and/or pictures of you speaking) as many event organisers search there for speakers.

You could even host your own live events. Find out how to create sellout live events. 

2. Build relationships with key event organisers 

Most event organisers I know say they won’t hire anyone to speak at their event they don’t already know. That doesn’t mean you need to know them personally, but you should be known to them. It’s never been easier to get to know event organisers - just start following and engaging with them on social media (although don’t overdo it - there is a fine line between interest and stalking). Many event organisers have a blog, podcast and/or book - so spend some time immersing yourself in their content so you can understand what they’re about (you might even start by pitching yourself as a guest on their podcast).  

I attended CMA Live as a delegate before I was invited to speak at the event in 2017

3. Attend events you’d like to speak at

If you want to pitch yourself as a speaker for a high-profile event, it’s a good idea to buy a ticket and attend the event as a delegate first. Not only will this give you the chance to get to know the event organiser in person, you’ll also have a much better understanding of the audience and content - which will help you get your pitch spot on.

I attended CMA Live in 2016 and was invited to speak at the event the following year. I also attended three of Chris Ducker’s live events and pitched myself as a guest on his podcast before being invited to speak at the Youpreneur Summit.

This year, I’m flying out to San Diego to attend Social Media Marketing World as I would like to speak at the event in the future.

Don’t have the budget to attend a live event you'd like to speak at? You may not want to hear this, but if you can’t afford to attend the event as a delegate, you haven’t built the authority to speak on that stage. Focus instead on building your authority, getting experience at local and industry events and making enough money to attend the events you want to speak at. Then when the time’s right, you’ll be ready to go.

One of my favourite books on this topic is Mark Schaefer's Known. You can listen to my podcast interview with Mark on how to get known here. 

4. Invest in professional speaker training

I’ve been speaking at events for years. It was only when I invested in public speaker training with the marketing expert and international speaker Marcus Sheridan that I realised that there is a big difference between giving a talk and commanding a big stage (of 350 or more). Learning how to speak without notes/prompts, to craft stories together in a set (like a comedian might) is an art - and needs considerable investment of time and money.

Learn how to plan and deliver  a great talk.

5. Get testimonials (and a speaker reel)

Most event organisers will want proof that you know your stuff and can hold the attention of an audience. That’s why gathering testimonials is vital. You may also want to put together a short speaker reel, although many event organisers prefer to see raw footage of you speaking so do make sure you have that available.

You can take a look at my speaker page here.

6. Consider getting professional speaker shots

Like it or not, people do judge by appearance. So if you want to be taken seriously as a speaker, good quality headshots are a must. If you want to secure high-profile/international speaking opportunities, events organisers will almost certainly want to see shots of you on stage as well as standard headshots.

I hired professional headshot photographer Laura Pearman to shoot me at both CMA Live and the Youpreneur Summit, which means I now have a range of speaker shots in different poses, to share on my website and on social media. Find out more about how to get great headshot photography. 

Speaking at CMA Live 2017
Speaking at the Youpreneur Summit 2017

7. Put together a great pitch

There are two ways you can pitch yourself as a speaker: send a speculative email pitch or respond to a ‘call for speakers’. As with any pitch you make, the more you focus on the value you can add (rather than what you can gain from the experience) the better chance you’ll have of getting a ‘yes’.

If you’ve already got some experience under your belt, a Google search using the phrase “call for speakers” (along with keywords relating to your preferred topics and location) should also throw up some opportunities. Creating a Google alert with phrases and keywords that relate to your preferred location and/or area of expertise should help you find out about speaking opportunities as soon as the call for speakers goes out. If you're really serious about building your speaking career, you might also considering hiring a specialist VA to find speaking opportunities for you (I'd recommend you to the pitching yourself though). 

Learn more about how to find and book speaking gigs. 

Organisers of big events generally send out a ‘call for speakers’ as much as a year in advance (sometimes even more). The application process usually involves filling out an online application form outlining any relevant experience. You may even be asked to submit a show reel or video of you speaking.

As an event organiser, I often get emails from people who say they want to speak at my events. Very few have taken the the time to research my events, which means their pitches are usually way off the mark (there’s plenty of content to look at - for example this review of Soulful PR Live and video trailer).

When responding to a call for speakers or even sending a speculative email about speaking at an event, remember it’s not about you - it’s about providing content that will be a great fit for the event. So don’t waste words telling the event organiser how good you are - show them - by researching the event thoroughly and offering an idea for a talk that’s a great fit for their audience.

Want to know how to get booked to speak on big stages? Register for my online masterclass taking place on the 20th of February 2020 at midday (GMT)

[176] How to plan and deliver a great talk

Speaking at events can be a great way to promote your business, but if you haven’t done any public speaking before you might not know where to start.

In this episode, I share practical tips on how to deliver a really great talk - from mapping out your content to questions you should ask the event organiser.

Here’s what you’ll learn in this episode:

  • The importance of researching who you’ll be talking to, so you can tailor your content to suit
  • How to write a compelling title for your talk - with practical examples
  • Advice on how to structure your talk using individual stories - and how to make it more of a performance

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

WordPress**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

Podcast How to build a memorable personal brand with Phil Pallen (episode 105)

Doug Kessler on Twitter

Podcast They ask, you answer: content marketing made easy with Marcus Sheridan (episode 127)

Podcast How to use live events to promote your business with Chris Marr (episode 51)

The Content Marketing Academy

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.