sales funnels

[277] Sales funnels made simple

In this episode, I explain what sales funnels are and how you can start building them (or improving the ones you have) to make more money in your business. I include examples from my own business (for both service and product-based offers), mistakes I’ve made with my own sales funnels (so you don’t have to make them too), and share how sales funnels are an ever-evolving part of your business.

Here’s what you’ll learn in this episode:

  • What sales funnels are and why they’re important (6:20)
  • The four different phases of a sales funnel (8:50)
  • Examples of different sales funnels for a service (11:20)
  • Why you need to start with the end in mind (so you can make sales at the end of your funnel) (23:20)
  • Why you need to remember your sales funnel is like a triangle (25:00)
  • Examples of different sales funnels for a product (26:18)
  • How to use Facebook ads within your sales funnels (32:20)
  • Recap of the four different phases and why you need to start simple (38:05)

Resources

Episode 227: How to make more sales (without being spammy) with Jess Lorimer

Infusionsoft

Love Marketing, Make Money Income Goals Checklist

Love Marketing Membership Wait List

Media Influence Live

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

[227] How to make more sales (without being spammy) with Jessica Lorimer

If selling makes you feel uncomfortable it can really hold you back in your business.

In this episode, sales coach Jessica Lorimer talks about the steps to follow if you’re just starting out or if you're looking to overhaul your sales strategy.

Here’s what you’ll learn in this episode:

  • Jessica Lorimer’s business story - how she moved from the luxury fashion industry to a successful sales coach (2:00)
  • Why Jessica thinks so many of us feel uncomfortable about sales (4:05)
  • How making a huge income means you’re also having a huge impact - because your products and services are helping people (5:29)
  • What a sales funnel is and why they are important to your business (10:56)
  • The key ingredients of a successful sales funnel (11:47)
  • A practical example of a successful sales funnel (13:07)
  • Why a sales funnel should make life simple for your audience (14:25)
  • The steps to follow if you’re just starting out or if your sales strategy needs a revamp (17:00)
  • What ‘selling effectively’ will mean to your business (17:35)
  • How to look the pricing of your products and services (19:45)
  • Why you need to train your audience to buy (24:15)
  • How to think about repeat business (25:39)
  • When people pay they pay attention (26:40)
  • Ideas for structuring your business to include premium products (28:40)
  • The importance of having your own traffic sources - a blog or a podcast, for example - outside of Facebook (32:49)
  • Tips on where to get started if you need more clients (34:06)

Key resources

My YouTube channel

My video on how to write a press release

My video on how to write an email pitch for journalists

My blog post on how to write an effective press release for your small business

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Jessica Lorimer

Podcast How to get people to say yes to you with Matthew Kimberley (episode 57)

Jessica’s Smart Leaders Sell podcast

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[123] How to create awesome sales funnels

If you want to sell your products and services online, creating sales funnels is a must. But what are they and how can you use them in your business?

In this episode Yann Ilunga breaks down the process and shows how you can use email sales funnels to attract new prospects and turn them into customers.

Here’s what you’ll learn in this episode:

  • Yann’s business story - from music festival promoter to web entrepreneur and podcaster
  • What is meant by the term ‘sales funnels’
  • Why you need to start by identifying the ideal customer for your product or service
  • How to leverage the power of automation when creating sales funnels
  • The importance of listening to feedback and tweaking your sales funnels
  • Practical tips on making use of ‘scarcity marketing’ techniques
  • When to make use of landing pages to track the source of your customers

Key resources

 

 

Why not join my 10 Day PR Challenge?  Click here to get involved. 

 

Soulful Marketing one-day masterclass

Yann Ilunga’s website

Yann Ilunga’s The 360 Entrepreneur Podcast

Yann’s free email course on sales funnels

Email marketing service Active Campaign

Ryan Levesque’s ASK book

Thrive Ultimatum WordPress plug-in

Podcast How to plan a successful product launch with Nathalie Lussier (episode 117)

Nathalie Lussier’s 30-day list building challenge

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Studio

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.