self-publishing

[274] How to create an ebook or guide for your industry with Aleisha McCormack

Would you love to create an ebook or guide for your industry?  In this podcast, Aleisha McCormack, podcaster, producer and entrepreneur, explains how she created and marketed her popular Bridechilla Wedding Planning Survival and Field Guides, including some top tips on how to build your audience and juggle a business alongside a full time job.

Here’s what you’ll learn in this episode:

  • Aleisha’s business story (2:08)
  • Why (and how) Aleisha decided to start producing eBooks for her podcast listeners (6:28)
  • How much it cost to create and produce the Bridechilla Field Guide (17:04)
  • How to decide on pricing (25:21)
  • How Aleisha plans to expand the business going forward (27:05)
  • How to use start your own podcast and use it to grow your business (29:48)
  • How to build an audience (and moderate it) (35:54)
  • How to create an eBook or guide on a smaller scale (50:25)
  • How Aleisha juggles a full time job with her business (54:05)

Resources

Aleisha McCormack’s Online Store

Aleisha McCormack on Instagram and Twitter

Bridechilla’s Facebook Group

The Bridechilla Guides

Gary Vaynerchuk’s Book: Jab, Jab, Right Hook

Love Marketing, Make Money Income Goals Checklist

Love Marketing, Make Money Membership Wait List

Media Influence Live

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

 

Bonus Episode recorded live at The London Book Fair: How to develop an entrepreneurial mindset as an author

In this bonus episode, recorded live at The London Book Fair, I explain how you can make money as an author, including examples of how I monetised my book, Your Press Release is Breaking My Heart.

Here’s what you’ll learn this episode:

  • Why you no longer need to wait ‘to be picked’ by traditional publishing houses (3:35)
  • Why there is nothing wrong with making money from books and we shouldn’t resist monetising our books (5:47)
  • How I chose the topic and title of my book (7:44)
  • How I wrote the book in 30 days (9:40)
  • How I grew my audience so I had people to sell the book to (10:20)
  • My sales figures and how publishing the book has helped me achieve this (12:20)
  • How being a self-published author gives you more control over the marketing of your book (15:15)

Resources

The London Book Fair

Jeff Goins’s book - Real Artists Don’t Starve

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

[141] How to write and publish your own book with Amanda Cook

Being a published author can help you build credibility in your niche - and attract leads and sales -  making it the best possible business card you can have. But how do you get published? And how do you get your book in front of the people you want to reach?

In this episode, wellness coach Amanda Cook shares her advice on writing, publishing and marketing your own book.

Here’s what you’ll learn in this episode:

  • Amanda’s business story - how she became a digital marketing expert and author in the wellness sector
  • The pros and cons of self-publishing
  • Why having an established audience is vital for a successful book launch
  • How to approach the writing process and getting the words on the page
  • Advice on how to manage the costs involved in producing a book
  • Creating a marketing plan for your book - and who you should ask to help
  • How to make use of advance copies to get book reviews on Amazon
  • Amanda’s marketing strategy for her book - including how she worked with online influencers

Key resources

The Soulful PR Studio

ResponseSource

Amanda Cook’s Wellpreneur site

Amanda’s Wellpreneur book

Amanda on Twitter

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[074] Three good reasons to self-publish your own book

If you're thinking about writing a book - or are working on one already - you may be wondering whether it's still worth going down the traditional publishing route.  In this episode, I share my recent experience of releasing a book and why I chose to self-publish.

Here's what you'll learn in this episode:

  • Why I chose to become an Indie author
  • Why self-publishing can be better for your business than the traditional route
  • The process I went through to publish my own book

Key resources 

MY NEW BOOK Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

Your Year In PR - a media planning masterclass for 2017

My Soulful PR group coaching  programme (starts Sep 5)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

[067] How to write and publish your own non-fiction book with Joanna Penn

Joanna Penn is a New York Times and USA Today bestselling thriller writer and non-fiction author who has sold over 450,000 books in 74 countries and 5 languages. She's also a speaker, podcaster and online course creator.

In this episode she shares her advice on how to get your book idea out of your head and onto the page, including invaluable tips on becoming an Indie author.

Here’s what's covered in this episode:

  • How Joanna left her job in accounts to achieve her dream of being a full-time writer
  • The essential tools and resources Joanna uses to publish her work as an Indie author
  • How using dictation software has helped Joanna write non-fiction more quickly
  • Joanna's Facebook marketing tips, including how to select images and write great copy
  • How Joanna avoids overwhelm in her business
  • What freedom means to Joanna and that impacts on her writing business

Key resources

Joanna's website 

Joanna on Twitter and Instagram

The Creative Penn podcast

Joanna on the Inspirational Creatives podcast 

Kindle Direct Publishing

Self-Publishing Success Joanna's online course

Createspace (Amazon's print-on-demand company)

Joanna's recommended editors and book cover designers

Scrivener

Dragon Dictate

Nick Stephenson's Reader Magnets course

How to write a non-fiction book 

**MY NEW BOOK - OUT 7 JULY 2016 AND AVAILABLE FOR PRE-ORDER NOW ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

Soulful PR Live (meet eight national journalists and find out what they're looking for in a story)

New Media Europe 2016  June 18 and 19 (I'm speaking on how  to get big media coverage on a small business budget)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.