SEO

[321] How to get people to actually read your blog with Andy Crestodina

Andy Crestodina is an experienced content and ethical digital marketing expert who has helped thousands of businesses get better results online.  In this episode he shares his top tips on getting more people to read your blog, how to make your content rank higher in search engines and why collaboration is the key to growing your audience.

Here’s what you’ll learn in this episode:

  • Andy’s business story (2:52)
  • How to plan content that will get engagement (4:40)
  • How to make your content visible in search rankings and build up your website's authority (7:20)
  • What you need to know about no-follow and do-follow links (14:20)
  • Why creating a niche headline (and content) will give you more chance of ranking high on Google (17:01)
  • Why you should include quotes from other people within your content (23:48)
  • How to include video in your blog content (25:10)
  • How to build your audience online (28:42)

Resources

Andy’s website: Orbit Media

Andy on Twitter and LinkedIn

Andy’s Book: Content Chemistry

Order the 2019 Sorted Content Planning Toolkit here

Order the 2019 Media Diary

Order the 2019 Media Diary and Media Diary Owners’ Club

Order the 2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[211] How to create the perfect website for your small business with Martin Huntbach

Whatever stage you’re at in your business, an effective website - that helps you attract leads and sales - is a must.

In this episode, web designer and SEO expert Martin Huntbach shares his tips on how to create a clean, professional website for your business that will help you attract more traffic and convert visitors into customers.

Here’s what you’ll learn in this episode:

  • Common mistakes Martin Huntbach sees small business owners making with their websites - and how to avoid them
  • Why you shouldn’t spend too much on a website when you’re first starting out
  • Some key points to keep in mind when briefing a web designer
  • The optimum number of pages you should have on your business website for SEO (search engine optimisation)
  • Ideas on making your website conversion friendly
  • What to consider when creating your calls-to-action on your website (and why you need them)
  • Martin’s tips on choosing the right web designer for you and your business

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

Martin Huntbach’s website

Jammy Digital

Jammy Digital’s website critique

Martin on Twitter

The new speaking page on my website

Podcast Are you making this mistake with your about page? (episode 144)

Podcast SEO made simple with Martin Huntbach (episode 167)

Podcast Look good online with Laura Husson (episode 15)

Podcast How to build your own website with Jess Catorc (episode 101)

Leadpages (Affiliate Link)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[167] SEO made simple with Martin Huntbach

If you’re not a ‘techie’ sort, you may find the term search engine optimisation (SEO) a bit intimidating. But if you want prospective customers to find you online, it’s something you can’t afford to ignore.

In this episode, digital expert Martin Huntbach demystifies the topic and shares what small business owners need to know about SEO.

Here’s what you’ll learn in this episode:

  • What SEO is and why it matters for your business
  • Simple explanations of SEO terms including title tags, alt tags and meta data - and what they mean for your content
  • The most common mistakes made by small business owners with SEO
  • Tips on making the most of keyword research tools when planning your content - and when to forget about it
  • Ways to make sure that Google recognises you as the best resource in your field (and why this matters)
  • Why Martin thinks the user experience of your website is incredibly important
  • Why you should avoid duplicate content

Key resources

The Soulful PR Studio

Soulful PR Live

Soulful PR Podcast Community on Facebook

Martin Huntbach’s website

Martin Huntbach on Twitter

Martin’s website critique

Blog post How to find journalists’ contact details

Blog post How to write effective press releases for your small business

Keyword research with KW finder

Chrome extension Keywords Everywhere

Duplicate content checker Copyscape

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.