social media

[323] Creative Instagram marketing strategies with Bronte Huskinson

Bronte Huskinson, an author, self-taught photographer and content creator has over 54k followers on her Instagram account which has now become her main source of income.

Find out how you can grow your audience on Instagram whether you’re a service or product based business, plus get tips on how to use influencers to market your business.

Here’s what you’ll learn in this episode:

  • Bronte’s business story (2:25)
  • How to make money through content creation on Instagram(5:14)
  • How to grow your audience on Instagram (7:42)
  • How to grow your audience on Instagram (even if you’re not good at photography) (11:31)
  • Why using Instagram stories is vital in growing your Instagram and building that connection with your audience (13:40)
  • How negative press coverage helped Bronte grow her account (18:20)
  • How to use hashtags (23:32)
  • How comment pods can help your engagement (plus help you make new business friends!) (26:05)
  • How to promote a product based business on Instagram (32:35)
  • How to promote a service based business on Instagram (34:52)

Resources

Bronte’s Website: A Bookish Bronte

Bronte on Instagram and Twitter

Bronte’s Book: Never Mind the Thigh Gap

Mrs Hinch's Instagram Account

Lauren Aston Designs Instagram Account

Paul Flart’s Instagram Account

The Gay Beards Instagram Account

Order the 2019 Sorted Content Planning Toolkit here

Order the 2019 Media Diary

Order the 2019 Media Diary and Media Diary Owners’ Club

Order the 2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[320] How to host a Christmas sale on Facebook Live

Using Facebook Live to sell your products in the run up to Christmas can be a great way of standing out from your competitors - giving your customers a chance to see the person behind the brand and ask any questions they have there and then.  Listen to this episode for my top ten tips on how to host and promote a successful Facebook Live Christmas sale.

Here’s what you’ll learn in this episode:

  • Why it’s a good idea to sell your products via a Facebook Live (2:03)
  • When to host your Christmas sale (4:30)
  • Why you need to consider the format of your Facebook Lives (5:02)
  • What tech you need to consider for your Facebook Lives (6:10)
  • How to prepare your ten word top line for you and each product/service you are selling (8:32)
  • Why you need to think about the FAQ’s people may ask (9:31)
  • Why you need a single call to action (10:58)
  • Why you need to ‘show’ and not ‘tell’ (12:15)
  • How to promote your Facebook Live (14:40)

Resources

My Facebook Page

Episode 294: How to quadruple your income in seven days with Jennifer Hamley

ECamm Live

B Live

Order the 2019 Sorted Content Planning Toolkit here

Order the 2019 Media Diary

Order the 2019 Media Diary and Media Diary Owners’ Club

Order the 2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[319] Why you should be using Pinterest in 2019 (plus how to do it)

Pinterest is the second biggest search engine after Google. Which means,  if used correctly, it can be a massive game changer when it comes to getting more eyes on your content.  In this episode Eve Tokens shares practical tips on how to use Pinterest for your business including how she has helped me improve traffic to my website by 1000% in just over a month.

Here’s what you’ll learn in this episode:

  • Eve’s business story (3:33)
  • What is Pinterest? (5:02)
  • What is SEO and how to use it on Pinterest (6:30)
  • How to create ‘boards’ for your Pinterest (12:20)
  • What people mean by the term ‘pin’ (and how to create more effective pins) (16:50)
  • How you can increase your traffic with minimal images (21:16)
  • Where to place the wording on your graphic (and why it matters) (23:39)
  • How to convert your views into sales on Pinterest (25:25)
  • How to track whether Pinterest is driving traffic to your content (26:45)
  • How to outsource Pinterest (or learn to do it yourself) (31:19)

Resources

Eve Tokens’ Website

Eve Tokens on Pinterest and Facebook

Janet Murray on Pinterest

Google Analytics

Tailwind

Episode 167: SEO made simple with Martin Huntbach

Order the 2019 Sorted Content Planning Toolkit here

Order the 2019 Media Diary

Order the 2019 Media Diary and Media Diary Owners’ Club

Order the 2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[309] How to go viral on Twitter with Kerry Jordan

Are you launching a new product, service or marketing campaign and want it to go viral on Twitter?

Listen to this episode to find out how Kerry Jordan, a dog photographer, launched the National Dog Photographer’s Awareness Day, made it go viral on Twitter - and get picked up by national newspapers.

Here’s what you’ll learn in this episode:

  • Kerry’s business story (2:33)
  • Why Kerry decided to start her own awareness day (5:42)
  • How to create your own awareness day (6:40)
  • How to grow your awareness day on social media (and go viral!) (10:38)
  • How it has impacted Kerry’s business (15:31)
  • How to make the most of your awareness day (17:20)
  • How planning content has helped engagement on Kerry’s social media platforms (19:27)
  • How blogging has helped increase Kerry’s authority within her industry (24:21)

Resources

Whippet Snippet Website

Whippet Snippet on Twitter and Instagram

Yearahead.com

Episode 191: How to use competitions in your marketing with Kate McQuillan

Kerry’s Blog Post: How National Dog Photography Day went Viral

Pre-order the 2019 Media Diary

Pre-order the 2019 Media Diary and Media Diary Owners’ Club

2019 Wall Year Planner

Episode 306: Christmas content ideas for busy business owners

Jenni Fuch’s blog post for National Porridge Day

Rebecca de Jagar’s blog post for Baby Loss Awareness Week

Janet Murray’s article for The Guardian for Baby Loss Awareness Week

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[307] Should you exhibit at a trade show? With Kate Hills

Exhibiting at a trade show can be a great way to get your business in front of your ideal customers or clients. But how do you know if it’s the right marketing strategy for your business? And if you do decide to exhibit at a trade show, how can you ensure you get a return on investment for your business?

Here’s what you’ll learn in this episode:

  • Why you might want to exhibit at a trade show (4:39)
  • How much it costs to exhibit at a trade show (5:40)
  • How to find trade shows to exhibit at (7:10)
  • Key questions you should ask event organisers before you agree to exhibit (12:25)
  • What kind of return on investment can you expect on exhibiting at a trade show (14:40)
  • How one of my members - Sandra Greenbank - got people queuing around her stand when she exhibited at a trade show (21:46)
  • How to make your stand attractive at a trade show (and why you need to) (23:27)
  • How to get booked to speak at a trade show (26:00)
  • How to get press coverage when you exhibit at an event (28:00)

Resources

Pre-order the 2019 Media Diary

How to make sales from goody bag marketing (blog post)

Sandra Greenbank’s website

How to land guest appearances on podcasts podcast with Nicole Holland

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[297] How to sell your products or services on social media

Do you find it difficult to sell through social media?  You’re not alone.

In this episode, I explain how to use social media to start conversations about your product or service that will help you generate leads (plus how to convert those leads into sales).

[IMPORTANT NOTE] This episode is part of a week-long sales challenge (starting 10 September 2018). If you’re tuning in after this date - don’t worry! You can listen to the episodes as standalone content or work through the challenge at your own pace. Register for the challenge here.

Here’s what you’ll learn in this episode:

  • How to make the most of this sales challenge (0:33)
  • Introduction to Day Three of the challenge (4:28)
  • How to start conversations on social media (that will lead to sales) (5:35)
  • Why you should be creating behind-the-scenes content (10:22)
  • The most effective types of content for selling on social media (13:55)
  • How to use the free Facebook group to stay accountable during the challenge (17:17)

Resources

Sign up for the FREE 5 Day Sales Challenge here

Janet Murray’s 5 Day Sales Challenge FREE Facebook Group

Episode 295: How to turn prospects into leads

Episode 296: How to generate sales in your business - fast

Episode 298: How to turn browsers into buyers

Episode 299: How to sell everyday (without being a pain in the ass)

Content Live 2018

Love Marketing Membership Wait List

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook