social media

[268] How to get more engagement on LinkedIn

If you’re looking to have conversations with prospective customers, LinkedIn is fast becoming one of the best social media platforms to do this – and that goes for both product and service based businesses.

In this episode I share seven practical ways to boost your engagement on LinkedIn.

Here’s what you’ll learn in this episode:

  • How LinkedIn – once thought of as a corporate, stuffy platform – is becoming more  like Facebook (and how you can use this to your advantage) (3:02)
  • Examples of my most successful posts on LinkedIn and how you can use these ideas in your own content (5:05)
  • How to mention (tag) people in your posts to encourage engagement (9:10)
  • How to ask questions and provoke discussion (14:11)
  • Why it is best to avoid images for your posts (and when you should use them) (20:11)

Key resources

Media Influence Live

The Soulful PR Studio

Your Year in PR – my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

Episode 185: How to grow your business using LinkedIn with Mark Williams aka Mr LinkedIn

Episode 179: How to get more eyes on your content with Andrew and Pete

Episode 197: How to create shareable content with Daniel Knowlton

Episode 264: How to get more engagement on your Facebook page

Episode 265: How to get more engagement in you Facebook group

Episode 266: How to get more engagement on Instagram

Episode 267: How to get more engagement on Twitter

Soulful PR Podcast Guide

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[267] How to get more engagement on Twitter

Social media is all about engagement, but if you’re new to Twitter – or looking to up your game on the platform – you might be wondering how to get those conversations started.

In this episode, I’ll share my tips on how to get more engagement on Twitter and talk to prospective clients for your business.

Here’s what you’ll learn in this episode:

  • Why it’s important to think about why you’re using Twitter and what you hope to achieve from it (2:55)
  • Why you shouldn’t use Twitter just to broadcast (4:09)
  • Tips on getting involved in Twitter chats – or even start your own (11:30)
  • How to make use of pictures and videos on Twitter (5:32)
  • The importance of being active (and not passive) on Twitter (6:15)
  • Advice on how often to tweet – and it’s probably a lot more than you think (8:30)
  • How asking your audience questions can start conversations and help engagement (10:05)
  • Tips on getting involved in Twitter chats – or even starting your own (11:30)

Key resources

Media Influence Live

The Soulful PR Studio

Episode 133: How to grow your following on Twitter with Mika Kawula

Episode 93: How to use Instagram to promote your business with Sara Tasker

Episode 151: How to use Twitter chats to promote your business with Sian Conway

Blog post: How to take part in a Twitter chat (and why it’s good PR for your business)

Episode 264: How to get more engagement on your Facebook page

Episode 265: How to get more engagement in you Facebook group

Episode 266: How to get more engagement on Instagram   

Episode 268: How to get more engagement on LinkedIN

Episode 259: How to build a loyal following on Twitter with Madalyn Sklar

Episode 247: How to find customers on Twitter (and how to make it easier for them to find you) with Samantha Kelly

Soulful PR Podcast Guide

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[266] How to get more engagement on Instagram

You don’t have to be a professional photographer to build a loyal following on Instagram – and it can be a great way to attract leads and sales for your business.

In this episode, I share six tips on getting more engagement with your audience on Instagram.

Here’s what you’ll learn in this episode:

  • Why Instagram is a visual platform and how you can use this to your advantage (3:13)
  • Why asking questions is key to getting engagement – and how to decide which questions to ask (10:02)
  • Ways you can use Instagram to promote upcoming products and services you are launching (14:00)
  • How to make use of hashtags, pods and stories – and when you might want to create your own (19:30)
  • Why you need to spend more time on other people’s accounts than your own (23:40)

Key resources

Media Influence Live

The Soulful PR Studio

My Instagram account

Sara Tasker on Instagram

Abeautifulmess

Agraylife

Coffeemania.blog

Thegaybeards

Kaithebengal

Bookishbronte

Citygirlcoffee

Episode 179: How to get more eyes on your content with Andrew and Pete

Episode 93: How to use Instagram to promote your business with Sara Tasker

The Quinskis’ video about Instagram pods

Episode 264: How to get more engagement on your Facebook page

Episode 265: How to get more engagement in you Facebook group   

Episode 267: How to get more engagement on Twitter

Episode 268: How to get more engagement on LinkedIn

Soulful PR Podcast Guide

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[265] How to get more engagement in your Facebook group

A thriving Facebook group can help you build relationships with your ideal customers – and understand what kind of products and services they might need.

In this episode, I share creative ideas and tips that you can use to increase engagement in your Facebook group.

Here’s what you’ll learn in this episode:

  • Why having your own Facebook group is like having a focus group for market research (1:10)
  • Practical examples of how a Facebook group might work for your product-based business (3:57)
  • How to improve the engagement in your Facebook group (8:00)
  • Why you need to post content (14:15)
  • How asking your audience questions can help you promote your content (18:10)
  • Why you should look after the people in your Facebook group (24:15)

Key resources

Media Influence Live

The Soulful PR Studio

PicMonkey

Canva

Episode 264: How to get more engagement on your Facebook page

Episode 266: How to get more engagement on Instagram   

Episode 267: How to get more engagement on Twitter

Episode 268: How to get more engagement on LinkedIN

Soulful PR Podcast Guide

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[264] How to get more engagement on your Facebook page

Getting your content in front of your target audience on Facebook is a powerful way to raise the profile of your business – and reach more prospective clients.

But how do you get engagement on your Facebook page – without spending a ton on ads?

In this episode, I share 10 pieces of advice to get more engagement on your Facebook page.

Here’s what you’ll learn in this episode:

  • Why you need to ‘train the algorithm’ (across FB and all your other platforms) (1:10)
  • How to create posts that will involve your audience (and why you need to do this) (3:05)
  • Why you need to use good quality images (7:30)
  • Practical ideas for Facebook posts that will get you more engagement (9:20)

Key resources

Media Influence Live

The Soulful PR Studio

Janet Murray’s Facebook Page

Redhound for Dogs on Facebook

PicMonkey

Canva

Episode 185: How to use LinkedIn to grow your business with Mark Williams aka Mr LinkedIn

Episode 187: How to create shareable content with Daniel Knowlton

Episode 188: How to repurpose your content and why you need to

Episode 265: How to get more engagement in you Facebook group

Episode 266: How to get more engagement on Instagram   

Episode 267: How to get more engagement on Twitter

Episode 268: How to get more engagement on LinkedIN

Episode 178: How to plan a social media strategy for a launch

Soulful PR Podcast Guide

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[259] How to build a loyal following on Twitter with Madalyn Sklar

Do you feel lost on Twitter and unsure how to utilise it effectively for your business?

Listen to this episode for practical tips and strategies on starting conversations, using Twitter lists, getting involved with Twitter chats and how to grow your community online with Twitter marketing expert Madalyn Sklar.

Here’s what you’ll learn in this episode:

  • Madalyn’s business story (3:06)
  • An introduction to Twitter chats (8:24)
  • How to use Twitter effectively for your business (9:52)
  • Why you need to be consistent on Twitter and show up frequently (10:40)
  • How to encourage conversations and engagement on Twitter (15:25)
  • Does hosting a Twitter chat annoy your regular followers? (19:01)
  • How to respond to notifications and tag others in your tweets (21:38)
  • Why you should reply to comments with a video (25:40)
  • How to use Twitter lists to be more organised (29:03)
  • How to use Twitter chats to promote your business and build a community (35:30)
  • Why you shouldn’t just use Twitter for broadcasting (41:20)
  • Use the hashtag #jmpodcast to discuss this episode with Janet and Madalyn!

Resources

Madalyn Sklar’s Website

Madalyn Sklar on Twitter and LinkedIn

Episode 151: How to use Twitter chats to promote your business with Sian Conway

#TwitterSmarter Chat with Madalyn Sklar

#SocialROI Chat with Madalyn Sklar

#ContentHour with Janet Murray

Madalyn Sklar’s Free Course: The secret sauce to boosting your online presence

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook