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[113] How to write non-spammy marketing emails

If you want to build a profitable business, email marketing is a must. But what should you write in your email copy? And can you ensure people actually read it?

In this episode, business coach Nadia Finer shares her tips on crafting email marketing copy that people want to read.

Here’s what you’ll learn in this episode:

  • Nadia Finer’s business story - from marketing strategist to business coach
  • How to focus on building an email list of people who want to hear from you
  • Ways to write emails that people look forward to receiving
  • Why everything that happens to you is a content opportunity
  • Tips on how to tell compelling stories in your email marketing
  • Why unsubscribes shouldn’t be considered as a bad thing
  • The importance of coming up with effective email subject lines

Key resources

Nadia Finer’s website

Nadia Finer on Twitter

My Black Friday offer

Soulful Marketing one-day masterclass - select 'Black Friday' ticket 

Your Year in PR media planning masterclass - enter code BLACKFRIDAY16 for special offer

Nadia Finer’s Profit Pack business club: use the code PlanetJanet and get $25 your first month - so your first month is just $5.

Here's the link to the sales page with all the details.
http://nadiafiner.com/profit-pack/

2017 media diary to plan your year ahead

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

[045] How to use the media to reinvent your personal brand with Sarah Newton

Ten years ago, youth coach Sarah Newton had her own TV show, book... and national journalists lining up to feature her in their publications and programmes. But the experience left her feeling inauthentic - as if she was an actor playing a character rather than being herself.

Sarah turned away from the media - and her work with young people - for several years. But she has recently made a comeback. And this time round, she's determined to take control of her own media persona. Her tenaciousness has paid off; over the past few months, she's secured coverage in the Guardian, Daily Mail, Huffington Post, Mail on Sunday and a host of regional publication and programmes.

In this episode, she shares her tips and strategies on using the media to reinvent your brand.

Here’s what's covered in this episode:

  • Sarah's business story: from policewoman to youth coach to author & TV personality
  • Why Sarah took a two year break from the media
  • How Sarah has used the media to reinvent her personal brand and promote her new book
  • Why Sarah decided to do her own PR rather than hiring a company/consultant
  • Sarah's tips on getting national coverage - and staying positive when you're getting knockbacks(or being ignored) by journalists

Key resources and links

Sarah's website

Sarah on Twitter 

You can do your own PR with Melanie Haynes (Episode 11)

My next Soulful PR Group Coaching Course which starts in April 2016

My FREE Soulful PR Facebook Community

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.