twitter

[136] The one thing you can do to get more social media followers

What is the one thing you need to do to grow your social media following? Find out in this podcast episode (clue: you’ll be surprised how easy it is).

Here’s what you’ll learn in this episode:

  • How to use your existing connections to increase your social media reach
  • Strategies you can use to help you get more followers on Twitter and Facebook
  • Ideas on content you can create for your social media accounts - and how to make it work for you

Key resources

The Soulful PR Studio

Soulful Marketing one-day masterclass

ResponseSource

North Downs Run Twitter account

North Downs Run Facebook page

Meet Edgar

Social Quant

ManageFlitter

Podcast How to grow your following on Twitter with Mike Kawula (episode 133)

Podcast Should you use a Facebook group to promote your business (episode 126)

Podcast How to build a large Facebook community (episode 128)

Podcast How to use Instagram to promote your business with Sara Tasker (episode 93)

My blog on how to get your hashtag trending on Twitter

My blog post on how I grew my Instagram following

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[133] How to grow your following on Twitter

If you want to connect with journalists and get in front of potential customers, Twitter is the perfect social media platform for you.

In this episode, Mike Kawula explains how to use Twitter to grow your business.

Here’s what you’ll learn in this episode:

  • Mike’s business story - from serial entrepreneur to Twitter expert with 100K followers
  • Why you need to start by getting the basics right - from writing your Twitter bio to choosing a pinned tweet
  • Creating your own hashtag and ways to get it trending
  • Making use of scheduling and automating tools for Twitter
  • Tips on using Twitter to get more media coverage
  • How to make use of Twitter lists
  • How many tweets you should be posting every day

Key resources

The Soulful PR Studio

Soulful Marketing one-day masterclass

ResponseSource

Mike Kawula on Twitter

Social Quant

HARO

LeadGrab

Sniply

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[130] Three PR-savvy reasons for you to be active on Twitter

If you’re serious about getting media coverage for your business, you need to be active on Twitter, and in this episode, I explain why.

Here’s what you’ll learn in this episode:

  • How journalists use Twitter like a search engine to find information and expert sources for their stories
  • Making use of Twitter to find journalists’ contact details
  • Why Twitter is great for building relationships with journalists

Key resources

Soulful Marketing one-day masterclass

ResponseSource

My Twitter page

My shed article in the Daily Mail

HARO

SourceBottle

Ace Media

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Studio

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

How to get your hashtag to trend on Twitter

“Janet, you’re trending on Twitter.”

When this post appeared in my Facebook group last week, I thought it was a joke. So much so, I went out to the theatre and forgot about it.

But when I checked my phone, later that evening, I’d been messaged at least half a dozen screenshots. My #soulfulpr hashtag was  trending - right up there with the Golden Globe Awards.

The following afternoon #soulfulpr was trending again - up the with #fridaythe13th and #Tristram Hunt MP (who had just resigned). 

Now I’m no social media expert - and the algorithm that determines which Twitter hashtags are trending is a mystery to most - but from what I do know, these were the most influential factors on the day:

  • I hosted a webinar between 2-3pm on both days. This webinar had over 1.1k registrations and 400 live participants. I asked them to tweet during the webinar, using the #soulfulpr hashtag
  • I offered a prize to the most engaged ‘tweeter’: a bundle of #soulfulpr goodies, including my book, media diary, notebook and mug.
  • I created a pinned tweet (including the hashtag) which I posted a few hours before the webinar. This had 42 likes, 19 shares and 2,705 impressions (how many times your tweets have loaded on a screen).

  • I posted about the webinar in my Facebook group ahead of the webinar and shared the hashtag with members who said they were coming along.
  • I told Day 2 attendees that #soulfulpr had been trending on Twitter the previous day (I even added one of the screenshots onto my slide) and asked them to help me get it trending again. About half an hour into the webinar, one of the attendees posted to say #soulfulpr was trending. During the first webinar, I earned 13,143 impressions and during the second 13, 379  (despite there being 100 less attendees on the webinar)
  • I asked my assistant Jo to engage on Twitter during the webinar - replying to tweets and retweeting (from my account).  On both days I had at least five times the engagement I normally do (likes, retweets and, replies). I also picked up a couple of hundred new followers.

But although I did a number of key things on the day to boost engagement,  I believe that my activities before the day - and I mean years before - are much more significant. Here’s what I’ve done over the past three years:

  • Published regular content on my blog, podcast and social media. This has helped me attract: 18.4 followers, 12.5k email subscribers, 5.5k Facebook group members, 2.5k likes on my Facebook page and around 2k followers on Instagram. Without that, I wouldn’t have had so many registrants on that webinar - and live participants on the day
  • Written and published a book - which has helped me gain credibility and trust with my audience
  • Created a media diary to help with PR planning
Publishing a book and media diary has helped me build my audience
  • Invested in Facebook advertising (this has helped me add over 3k members to my email list in the last six months)
  • Delivered value in a Facebook group daily: answering members’ questions, sharing useful content and organising weekly social media events to help members get more likes, comments and follows (and commenting on as many social media accounts as I can)
  • Run dozens of live events. I ran 16 live events last year, which has helped me build personal relationships and gain trust with an audience that was willing to get behind me on the day 
I ran sixteen live events in 2016
  • Delivered value as a speaker at key industry events. I’ve shared my knowledge at New Media Europe and Social Day. This year I’m speaking at The Content Marketing Academy
  • Hosted dozens of free webinars on PR and writing for the media
  • Attended dozens of live events like Chris Ducker’s Tropical Think Tank, The Content Marketing Academy and New Media Europe as a delegate, where I’ve  made connections with fellow business owners who were willing to get behind me on the day. This has cost me thousands - not just for the training itself, but also for travel, hotels and other expense. It has been worth every penny. 
Learning with content marketing experts Marcus Sheridan and Chris Marr in November 2016

Invested in online training and membership communities. I’ve bought online courses on everything from blogging to Instagram Marketing to (the next social media platform I want to conquer) Pinterest. I’m a Youpreneur and Content Marketing Academy member - my business ‘family’ - some of whom also attended the webinars and got behind me on the day.

Why am I telling you this?

I share this because I want to remind you that there are no quick fixes in PR/marketing. While you do hear of the odd hashtag, tweet or article that goes viral, for most of us, building an audience involves months - or even years - of creating content and delivering value to your audience, every single day.

So please keep serving your audience by creating those blog posts, social media updates and email newsletters - even when it feels like no-one is listening (and, believe me, I’ve been there).

Invest in your own learning and development (choose wisely and you will see a return on your investment).

Find your ‘business family.’ Surround yourself with people who are on their same path and commit to helping them grow. Share their blog posts, comment on their Facebook pages, be the first person to sign up for their newsletter...whatever you can do to help them build their audience. Do this every day and you’ll never be short of people to help you grow yours.

 

 

Why not join my free 10 Day PR Challenge?  Click here to get involved. 

[083] How to find out if social media is actually working for you with Jennifer Begg

It's easy to be active on social media. Being strategic - so your activity actually has an impact on your business - is much more challenging. But how do you find out if your social media activity is actually working for you?

In this episode I talk to social media expert Jennifer Begg about how to measure the return on investment of your social media efforts - without creating endless spreadsheets.

Here’s what's covered in this episode:

  • How to decide which social media platforms to focus on
  • Why being in successful on social starts with 'why'
  • Free tools you can use to find out where your ideal customers are hanging out online
  • Why measuring social media return on investment (ROI) isn't always about money
  • Customer service: why it's the best sales tool you have
  • How social media scheduling can boost your ROI

Key resources

Jennifer's website 

Jennifer on Twitter  and Instagram

Jennifer's free download on digital marketing ROI

Jennifer's Digital Media Marketing Programme 

Jennifer's Selfie Light

Feedly (RSS reader)

Followerwonk 

Zoom (video conferencing software)

Buffer (social media scheduling software)

Meet Edgar (social media scheduling software)

How to use Facebook groups to grow your business (episode 33)

Facebook advertising strategies that actually work with Marya Jan (episode 79)

How to use video to grow your business  with Brett Larkin (episode 77)

How to get people to say 'yes' to you with Matthew Kimberley (episode 57)

Your Year In PR: A One-Day Masterclass for Business Owners Who Want Big Media Coverage in 2017 

**MY NEW BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (starts in September)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

How to connect with journalists on social media (without feeling like a crazy stalker)...

For people who ‘do’ communications for a living, journalists can be a pretty difficult to get hold of. They don’t pick up their phones, answer emails or respond to invites (not without a lot of prompting, anyway). Which can be sooo frustrating if you’re trying to pitch a story.

If you want to increase your chances of getting media coverage, you need to get your idea in front of the person who can make a decision about whether or not to run your story.  But finding these kind of people  - a section editor on an industry magazine or a specialist freelancer, for example - can be challenging. And when you do track the right journalists down, how do you build relationships without sounding like a creep? Read on and find out…

Twitter is where most journalists hang out, so making twitter lists of journalists you’re keen to connect with can be a smart move. Checking in daily to see what they’re talking about, not only helps you find out what topics they’re interested in, you may also spot them looking for help with stories they're currently working on. 

Once you’ve found a journalist you want to connect with on Twitter, start building up the relationship by sharing and commenting on their posts. This way, when you pop up in their inbox with a story idea, they should recognise your name. Don’t overdo it though - there’s a fine line between looking interested and stalking.

It’s worth bearing in mind that many journalists use Twitter like a search engine, particularly when they’re looking for people to talk to for stories they’re working on. So having an up-to-date profile, sharing content that relates to your area of expertise and using hashtags - which group together posts on a similar topic - can be a good move. If there’s anything you’re particularly keen to raise awareness of (e.g. a new book), you might also want to add a pinned post at the top of your feed.

On a breaking news story, journalists may also use geotags to find people to talk to in a particular area - another reason why it’s worth being active on Twitter (and sharing your location, when it's safe for you to do so). Never turn down the opportunity to comment on a story - even if it doesn't have any obvious links to your business - as it's an opportunity to build a relationship with a journalist you might be able to work with in the future (unless it's bad for business, that is, and you can find out more about that here). 

There’s no reason why you can’t pitch an idea over on Twitter, but just be aware that once your ideas is out there, it isn’t exclusive any more, which can be off-putting for journalists. Sending a tweet saying you have a story idea and asking if it’s ok to send a direct message (they’ll need to follow you back for you to do that) is usually better.

And don’t ‘spam’ journalists with story ideas. If a journalist can see you’ve pitched exactly the same idea to dozens of other journalists, they’re unlikely to be interested (particularly if you’re sharing it with competing programmes/titles).

Find out how to pitch a story idea to a journalist.

linkedin

Many journalists are listed on LinkedIn, so if you’re looking to find the name of someone in a particular role on a specific publication or programme e.g. deputy editor or producer, it can be a useful resource.

There’s no reason why you can’t message journalists with story ideas on LinkedIn, but I wouldn’t hold your breath waiting for a reply. Most seem to use it for job hunting - or to make themselves more easily found by prospective employers - so if you’re pitching story ideas, Twitter is probably a better bet.

Do bear in mind that journalists do look for people to talk to on Linkedin though, so having an up to date profile - ideally with examples of your work and/or a short video of clip of you talking or presenting is a good idea. If it’s immediately obvious that you know your subject - and are a good talker - journalists are much more likely to want to connect with you.

Take particular care with your ‘professional headline’ (the one-liner under your name). While it’s tempting to put your title e.g. ‘Director of leadership coaching company’ or ‘Employer engagement co-ordinator’ this will mean nothing to a busy journalist. Explaining how you help people e.g. ‘I help female CEOs get promoted’ or ‘I help make employers create happier workplaces’ is far better.

Creating content for LinkedIn Pulse - the platform where users can share their own content - can be another way get to noticed. Not only are posts search engine friendly (which means, thanks to the authority of LinkedIn itself, content gets ranked relatively quickly), it also boosts your authority and keeps you front-of-mind with your followers. This is not just useful for attracting journalists - it can also help you attract new business.

facebook

Posting regular content on your Facebook page can help journalists find you more easily.

On the flip side, do be aware that some journalists trawl Facebook groups - particularly community ‘noticeboards’ - for potential stories. So always be mindful of what you’re sharing in Facebook groups - you never know who might be reading.

instagram

Following journalists you’re keen to connect with on Instagram is a good idea. Checking in daily to see what they’re talking about, will help you get an idea of what topics they’re particularly interested in. Get yourself on their radar by liking and commenting on their content, but as with Twitter, remember there’s a fine line between looking interested and stalking. 

Photograph: The Gay Beards

Remember, also, that having a great Instagram feed can be newsworthy in itself. For example, the Gaybeards got tons of media coverage last Christmas for their Instagram campaign showing photographs of them, erm, covering their beards in glitter.

snapchat

While there are aren't so many journalists hanging out on Snapchat at the moment, that isn’t necessarily a bad thing. In fact it means you’ll stand out more. Finding journalists who are hanging out on Snapchat (the Ghostcodes app can help) and following them can be a good way to build relationships. 

And unlike some of the other social media platforms, it seems to be more socially acceptable to message new connections on Snapchat to say ‘hi’  - so you don’t need to worry so much about looking like a stalker. Go ahead and introduce yourself.

Finding journalists who are active on Periscope, watching their ‘scopes’ and sending messages can be a great way to connect.

If a big story is breaking, journalists may also use geotags to find people to talk to in a particular area - another reason why it’s worth being active on Periscope. 

Make yourself visible

Lastly, do remember that being active on social media not just about finding journalists - it’s about being found. Having up-to-date social media profiles (ideally with a 24/7 contact number), posting regular content that shows your expertise (rather than telling people about it) and having your own blog will make you much more visible to journalists.

Did you find this post useful? You may also like: how to find journalists' contact details. 

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