website

[321] How to get people to actually read your blog with Andy Crestodina

Andy Crestodina is an experienced content and ethical digital marketing expert who has helped thousands of businesses get better results online.  In this episode he shares his top tips on getting more people to read your blog, how to make your content rank higher in search engines and why collaboration is the key to growing your audience.

Here’s what you’ll learn in this episode:

  • Andy’s business story (2:52)
  • How to plan content that will get engagement (4:40)
  • How to make your content visible in search rankings and build up your website's authority (7:20)
  • What you need to know about no-follow and do-follow links (14:20)
  • Why creating a niche headline (and content) will give you more chance of ranking high on Google (17:01)
  • Why you should include quotes from other people within your content (23:48)
  • How to include video in your blog content (25:10)
  • How to build your audience online (28:42)

Resources

Andy’s website: Orbit Media

Andy on Twitter and LinkedIn

Andy’s Book: Content Chemistry

Order the 2019 Sorted Content Planning Toolkit here

Order the 2019 Media Diary

Order the 2019 Media Diary and Media Diary Owners’ Club

Order the 2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

[319] Why you should be using Pinterest in 2019 (plus how to do it)

Pinterest is the second biggest search engine after Google. Which means,  if used correctly, it can be a massive game changer when it comes to getting more eyes on your content.  In this episode Eve Tokens shares practical tips on how to use Pinterest for your business including how she has helped me improve traffic to my website by 1000% in just over a month.

Here’s what you’ll learn in this episode:

  • Eve’s business story (3:33)
  • What is Pinterest? (5:02)
  • What is SEO and how to use it on Pinterest (6:30)
  • How to create ‘boards’ for your Pinterest (12:20)
  • What people mean by the term ‘pin’ (and how to create more effective pins) (16:50)
  • How you can increase your traffic with minimal images (21:16)
  • Where to place the wording on your graphic (and why it matters) (23:39)
  • How to convert your views into sales on Pinterest (25:25)
  • How to track whether Pinterest is driving traffic to your content (26:45)
  • How to outsource Pinterest (or learn to do it yourself) (31:19)

Resources

Eve Tokens’ Website

Eve Tokens on Pinterest and Facebook

Janet Murray on Pinterest

Google Analytics

Tailwind

Episode 167: SEO made simple with Martin Huntbach

Order the 2019 Sorted Content Planning Toolkit here

Order the 2019 Media Diary

Order the 2019 Media Diary and Media Diary Owners’ Club

Order the 2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

[211] How to create the perfect website for your small business with Martin Huntbach

Whatever stage you’re at in your business, an effective website - that helps you attract leads and sales - is a must.

In this episode, web designer and SEO expert Martin Huntbach shares his tips on how to create a clean, professional website for your business that will help you attract more traffic and convert visitors into customers.

Here’s what you’ll learn in this episode:

  • Common mistakes Martin Huntbach sees small business owners making with their websites - and how to avoid them
  • Why you shouldn’t spend too much on a website when you’re first starting out
  • Some key points to keep in mind when briefing a web designer
  • The optimum number of pages you should have on your business website for SEO (search engine optimisation)
  • Ideas on making your website conversion friendly
  • What to consider when creating your calls-to-action on your website (and why you need them)
  • Martin’s tips on choosing the right web designer for you and your business

Key resources

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Your Year in PR - my media planning masterclass

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

Martin Huntbach’s website

Jammy Digital

Jammy Digital’s website critique

Martin on Twitter

The new speaking page on my website

Podcast Are you making this mistake with your about page? (episode 144)

Podcast SEO made simple with Martin Huntbach (episode 167)

Podcast Look good online with Laura Husson (episode 15)

Podcast How to build your own website with Jess Catorc (episode 101)

Leadpages (Affiliate Link)

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[144] Are you making this mistake with your about page?

The ‘about’ page on your website should be about you and your business, right?  Not necessarily.

In this episode, I share a common mistake you could be making with your about page (and how to fix it).

Here’s what you’ll learn in this episode:

  • Why your ‘about’ page shouldn’t be all about you
  • Advice on using your ‘about’ page to connect with prospective customers
  • A step-by-step guide on what to include on your ‘about’ page (and what to leave out)

Key resources

The Soulful PR Studio

ResponseSource

My 'about' page

Melyssa Griffin’s ‘about’ page

Chris Marr’s CMA page

Podcast Stop marketing to everyone (episode 142)

Podcast How to use live events to promote your brand with Chris Marr (episode 51)

Podcast Should you put your prices on your website? (episode 140)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[101] How to build your own website with Jess Catorc

Jess Catorc helps female entrepreneurs create stylish DIY websites and particularly enjoys working with women who don't feel like they're "techie".

In this episode she shares her tips on creating DIY websites.

Here’s what's covered in this episode:

  • Where to host your website
  • Why it might be worth buying more than one domain name for your site
  • Where find great WordPress templates
  • How to find inspiration for your website design
  • The biggest mistake people make when building their own websites
  • How to protect your website from hackers
  • How Jess has secured coverage on large news sites and podcasts

Key resources

Jess Catorc's website 

Jess on Twitter

The personal video Jess sent Pat Flynn 

Make A DIY website (Jess's free video series)

WordPress

Bluehost

Angie Makes, BluechicRestored316, Studiopress, WooThemes (WordPress templates)

What WP theme is that? 

How I landed 200 media interviews in a year with Denise Duffield-Thomas

Smart Passive Income Blog with Pat Flynn

Jess's interview on the Smart Passive Income Blog 

Making The Entrepreneur podcast

Soulful PR Session with Angela CorpeITV's Good Morning Britain (Oct 20)

Soulful PR session with Hannah Fearn, opinion editor, the Independent (Nov 23)

Soulful PR session with Andrea Thompson, Features Director, Marie Claire magazine,The Guardian (Dec 15)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March 2017)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

[036] Give your brand a spring clean

Do you hate sending people to your website because you feel it's outdated? Do you apologise when you give out your business card because you're embarrassed about the design ? Do you cringe at the copy on your social media profiles ? And let’s not even get started on those old photos...

If you've answered 'yes' to at least one of those questions, you may think you need to start from scratch with a new website, branding and marketing materials. But there are plenty of things you can do to improve your brand that don’t involve spending thousands on a new website or branding.

Here’s what I cover in this episode:

  • Five things you can do to spruce up your brand (without spending a penny)
  • How to tidy up your brand identity (and why you need to)
  • Some awesome tools you can use to help you create a more memorable brand

Key resources and links

90-minute branding facelift - my lunchtime masterclass in March 8 with Phil Pallen 

Make journalists fall in love with you with Phil Pallen (episode 9)

Leadpages & Optimise Press(landing page software)

Creative Market (branding identity kits)

Canva & Picmonkey (graphic design software)

Fiverr (marketplace for designers and creatives)

AppSumo (list-building tool)

Peek user testing (objective feedback on your website  - in minutes)

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

Want to find out more?