what journalists want

10 common concerns about enrolling for Soulful PR for Starters

Investing in an online course is a big decision. Not only is there the cost of the training to consider, you’ll also need to set aside time for learning, which might mean taking time away from your business. It’s natural to worry about whether you’re making the right decision in signing up for an online... READ MORE

13 Reasons to sign up for Soulful PR Starters

If you’d like to get featured in newspapers, magazines and on radio & TV, but don’t have the budget to hire a PR firm, there’s no reason why you can’t DIY. But if you don’t have much experience of the media, it can be difficult to know where to start. Investing in online training can... READ MORE

[086] Will your story interest national journalists? Here's how to find out...

When you're launching a new product or service, it's tempting to think everyone will be interested in your story - including the national media. But you do need to be realistic about what will be of interest to a national audience. In this episode, I explain how to decide if your story has national potential - or whether... READ MORE

How to find out if your story idea will interest national journalists

Getting featured in national publications and programmes can be a powerful way to promote your business. But I see so many business owners wasting time pitching stories to national journalists that are far more suited to local or industry titles. So how can you tell whether your story idea has national potential? And if it... READ MORE

[045] How to use the media to reinvent your personal brand with Sarah Newton

Ten years ago, youth coach Sarah Newton had her own TV show, book... and national journalists lining up to feature her in their publications and programmes. But the experience left her feeling inauthentic - as if she was an actor playing a character rather than being herself. Sarah turned away from the media - and her work... READ MORE

[044]Three PR gaffes you probably don't even know you're making

Using contact forms on your website or social media autoresponders can seem to make sense for your business. Not only does it save time, it can also help you separate window shoppers from people who are genuinely interested in working with you. But when it comes to PR, these kind of strategies can be bad news for your... READ MORE

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