writing tips

Bonus Episode recorded live at The London Book Fair: How to develop an entrepreneurial mindset as an author

In this bonus episode, recorded live at The London Book Fair, I explain how you can make money as an author, including examples of how I monetised my book, Your Press Release is Breaking My Heart.

Here’s what you’ll learn this episode:

  • Why you no longer need to wait ‘to be picked’ by traditional publishing houses (3:35)
  • Why there is nothing wrong with making money from books and we shouldn’t resist monetising our books (5:47)
  • How I chose the topic and title of my book (7:44)
  • How I wrote the book in 30 days (9:40)
  • How I grew my audience so I had people to sell the book to (10:20)
  • My sales figures and how publishing the book has helped me achieve this (12:20)
  • How being a self-published author gives you more control over the marketing of your book (15:15)

Resources

The London Book Fair

Jeff Goins’s book - Real Artists Don’t Starve

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

[099] Shut up and write with Stella Orange

Do you ever struggle to get words on the page?

If so, you'll love this episode with copywriter Stella Orange, who shares her tips on writing stylish copy - fast.

Here’s what's covered in this episode:

  • Stella's business story - from outdoors educator to copywriter
  • Stella's tips on writing great copy - quickly
  • Common mistakes people make when writing sales copy
  • Stella's thoughts on tackling writer's block (and why it's rarely a writing problem)
  • How Stella has created multiple streams of income in her business including her Write Club

Key resources

Stella's website

Stella on Twitter 

Stella's blog post on why you may not need to write a sales page 

How to get people to say 'yes' to you with Matthew Kimberley (episode 57)

How to have better sales conversations with Petra Foster (episode 71)

Soulful PR Session with Angela CorpeITV's Good Morning Britain (Oct 20)

Soulful PR session with Hannah Fearn, opinion editor, the Independent (Nov 23)

Soulful PR session with Andrea Thompson, Features Director, Marie Claire magazine,The Guardian (Dec 15)

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My Soulful PR group coaching  programme (next intake starts in March)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

[074] Three good reasons to self-publish your own book

If you're thinking about writing a book - or are working on one already - you may be wondering whether it's still worth going down the traditional publishing route.  In this episode, I share my recent experience of releasing a book and why I chose to self-publish.

Here's what you'll learn in this episode:

  • Why I chose to become an Indie author
  • Why self-publishing can be better for your business than the traditional route
  • The process I went through to publish my own book

Key resources 

MY NEW BOOK Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

Your Year In PR - a media planning masterclass for 2017

My Soulful PR group coaching  programme (starts Sep 5)

The Soulful PR Business Club

My FREE Soulful PR Facebook Community

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

[067] How to write and publish your own non-fiction book with Joanna Penn

Joanna Penn is a New York Times and USA Today bestselling thriller writer and non-fiction author who has sold over 450,000 books in 74 countries and 5 languages. She's also a speaker, podcaster and online course creator.

In this episode she shares her advice on how to get your book idea out of your head and onto the page, including invaluable tips on becoming an Indie author.

Here’s what's covered in this episode:

  • How Joanna left her job in accounts to achieve her dream of being a full-time writer
  • The essential tools and resources Joanna uses to publish her work as an Indie author
  • How using dictation software has helped Joanna write non-fiction more quickly
  • Joanna's Facebook marketing tips, including how to select images and write great copy
  • How Joanna avoids overwhelm in her business
  • What freedom means to Joanna and that impacts on her writing business

Key resources

Joanna's website 

Joanna on Twitter and Instagram

The Creative Penn podcast

Joanna on the Inspirational Creatives podcast 

Kindle Direct Publishing

Self-Publishing Success Joanna's online course

Createspace (Amazon's print-on-demand company)

Joanna's recommended editors and book cover designers

Scrivener

Dragon Dictate

Nick Stephenson's Reader Magnets course

How to write a non-fiction book 

**MY NEW BOOK - OUT 7 JULY 2016 AND AVAILABLE FOR PRE-ORDER NOW ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

Soulful PR Live (meet eight national journalists and find out what they're looking for in a story)

New Media Europe 2016  June 18 and 19 (I'm speaking on how  to get big media coverage on a small business budget)

The Soulful PR Business Club 

My FREE Soulful PR Facebook Community

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

[064] Three writing hacks that will help you write stylish copy - fast

So you’ve pitched an idea to a newspaper, magazine or online publication and the editor has said ‘yes’.

The trouble is, you’ve now got to write the bloomin’ thing. And it’s sent  you into full-on panic mode.

Sound familiar? If so, you’re not alone.

I’ve yet to meet anyone who doesn’t feel nervous about writing for a new publication or in a style they’re not used to. And that includes award-winning writers.

Here’s what I cover in this episode:

  • Why having hang-ups about your writing means you're probably a better writer than you think
  • The most common writing mistake (and how to avoid it)
  • How to write powerful beginnings and endings

Key resources and links

Best UK podcast of 2016 award - please vote for me before June 10

Why we need to talk more about miscarriage 

Is it so bad for me to have a career and be a working mum? 

Why women need to stop working for free 

Doctors warned me my premature baby might struggle at school 

How to sound great on radio  with Kevin Field (episode 59)

Soulful PR Live - spend a day with me & eight national journalists in London on July 7

The Soulful PR Business Club

The Soulful PR Facebook Community 

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

[0021] Guest post like a boss with Kimanzi Constable

Kimanzi Constable used to be a bread delivery guy. Now he's a writer who's sold over 100,000 copies of his books and been published on hundreds of influential blogs and websites including the Huffington Post, Entrepreneur Magazine, The Good Men Project, Fox News, MindBodyGreen & many more. 

In this episode, he shares his tips & advice on how you can use guest posting to grow your business or brand. 

Here’s what's covered in this episode:

  • Kimanzi's journey from 'bread guy' to writer (& how he lost 170 pounds, saved his marriage & moved his family to Hawaii along the way)
  • How he pitched and placed 80 guest posts in influential blogs & websites - in his first year of writing (with no formal training)
  • The article he wrote that helped sell 2,200 copies of his book
  • Where Kimanzi gets his ideas from (his writing output is incredible)
  • His insider tips for successful guest posting (including writing great bios, headlines & 'cross-over' articles)

Key resources and links

How to become a contributing writer on large media sites (Kimanzi’s interview on the Pat Flynn podcast)

Kimanzi's website

Kimanzi on Twitter & Facebook 

Kimanzi's new book Stop Chasing Influencers (out next month)

Articles we talk about in this episode

7 choices you'll regret at the end of your life  & the day after my wife & I separated (two of Kimanzi's 'viral' Huffington Post articles)

After 16 years with my wife, it still feels like the honeymoon period  (another of Kimanzi's viral posts)

49 words you should avoid in your press releases 

How to do PR if you're an introvert

5 reasons why social media marketing is overrated 

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to leave an honest review and rating for the podcast on itunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

Want to get more press coverage in 2016? Click here to get my free video training: how to get your first article published in the national media