Audience Building, Blog, Marketing, Podcast, Podcasting, social media, Social Media & Blogging, Writing

[405] The secret to creating bingeworthy content

Podcast: Play in new window | Download (Duration: 27:03 — 61.9MB) | Embed

Want to know how to create content people can’t get enough of – just like your favourite Netflix show?

In this podcast episode, I explain why Netflix is SO addictive and how you can apply the same principles to your own content to make it SO irresistible, people can’t wait to get their eyes (or ears) on it.

I also share practical tips and tactics on how to make your blog, podcast, Youtube show (or any other content you’re creating) bingeworthy.

PLUS how you can get your audience craving more of your content.

As always I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

About my Build Your Online Audience programme (02:10)
Why routines, cues and rewards are important when creating bingeworthy content (3:55)
How we can learn a lot about our content from Netflix (06:05)
Why it’s so powerful to create content that becomes part of someone’s routine (08:03)
How my daily email has become a part of people’s routine (09:52)
How you can create bingeworthy content in your business (10:36)
How to create a cue and make people expect your content (11:23)
Why you need to create familiar content to create a routine for people (12:41)
Why our brains love familiarity and how to use this to get people to love your content (15:20)
How to create the reward in your content by making it good and using shout outs (17:45)
How podcasters reward their listeners (18:50)
How to get people to crave your content (20:14)
How to use teasers to get people to crave your content (21:09)
How to create make your content bingeworthy on YouTube (22:36)
How to use clustering to make people consume more of your content (23:09)
Why you should plan your content in groups or seasons to encourage bingeing (23:30)
Tweaks you can make to your content to see if it is bingeworthy (24:37)
About my Creating Bingeworthy Content Class (25:42)