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Want to know how to create content people can’t get enough of – just like your favourite Netflix show?
In this podcast episode, I explain why Netflix is SO addictive and how you can apply the same principles to your own content to make it SO irresistible, people can’t wait to get their eyes (or ears) on it.
I also share practical tips and tactics on how to make your blog, podcast, Youtube show (or any other content you’re creating) bingeworthy.
PLUS how you can get your audience craving more of your content.
As always I’d love to know what you think.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}
Podcast Shownotes
- About my Build Your Online Audience programme (02:10)
- Why routines, cues and rewards are important when creating bingeworthy content (3:55)
- How we can learn a lot about our content from Netflix (06:05)
- Why it’s so powerful to create content that becomes part of someone’s routine (08:03)
- How my daily email has become a part of people’s routine (09:52)
- How you can create bingeworthy content in your business (10:36)
- How to create a cue and make people expect your content (11:23)
- Why you need to create familiar content to create a routine for people (12:41)
- Why our brains love familiarity and how to use this to get people to love your content (15:20)
- How to create the reward in your content by making it good and using shout outs (17:45)
- How podcasters reward their listeners (18:50)
- How to get people to crave your content (20:14)
- How to use teasers to get people to crave your content (21:09)
- How to create make your content bingeworthy on YouTube (22:36)
- How to use clustering to make people consume more of your content (23:09)
- Why you should plan your content in groups or seasons to encourage bingeing (23:30)
- Tweaks you can make to your content to see if it is bingeworthy (24:37)
- About my Creating Bingeworthy Content Class (25:42)
Resources
Sign up for my Daily Email
[395] How to write addictive email copy with Rob & Kennedy (podcast)
[401] How often should you email your list (podcast)
Join my Instagram Academy Course here
Janetmurray.co.uk/podcastfinder
Join my Build Your Online Audience Programme
Masterclass – How to generate passive income in your business
Masterclass – How to plan sell and launch an online Webinar or Masterclass for your business
Masterclass – How to turn your in-person services into online offerings
Masterclass – How to launch a playbook for your business
Other podcast episodes
[333] 39 surprisingly easy ways to increase your email subscribers (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[374] How to create a year’s worth of content in one morning (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[398] What sort of content should you create during a global crisis (podcast)
[399] How to build your online audience during a global crisis (podcast)
[Bonus] How to turn your in person services into online offerings (podcast)
[Bonus] How to generate income fast by creating a power hour for your business (podcast)
How to create an editorial calendar for your business (blog post)
How to write social media posts that sell (online masterclass)
Join the Media Diary Owners Club
Order your 2020 Media Diary here
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
Join my get your podcast live in 60 days course
How to create a high-converting lead magnet course
Buy my book Your press release is breaking my heart
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
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