The great thing about being a PR specialist, is that almost everyone I meet (in a professional capacity, anyway) wants to know how to get coverage in magazines, newspapers and on radio and TV.
But while I love talking to people about how to get media coverage, there just isn’t enough time in the day to answer all the emails I get on the topic.
That’s why I’ve put together this list post of the most common questions I get asked about PR – with links to relevant content.
I think I’ve covered everything anyone could possibly ask me about PR, but do post in the comments box if there’s something you think I’ve missed.
Q: So what exactly is PR?
Q: How do I get my business featured in newspapers, magazines, and on radio and TV?
Q: Should I hire a PR company?
Q: I am launching a new book or product. How do I get press coverage?
Q: Do I need a press kit/media pack?
Do you need a press kit? (podcast)
Q: A journalist has written something about me I don’t like. What should I do?
Q: What is a press release?
How to write a press release – section 1
Q: What should I include in my press release?
How to write a press release – section 2
You can also do my FREE five day training course: how to write awesome press releases.
Q: How long should my press release be?
How to write a press release – section 3
Q: I’ve sent out a press release, but no one has got back to me. What should I do?
How to write a press release – final paragraph
Q: Should I send the same press release/story to journalists on different publications?
How to write a press release – section 6
Q: Do I need to pay for one of those fancy press release distribution services?
No. It’s probably quicker and cheaper to find the contact details yourself. Read: four free PR resources you probably aren’t using enough.
Q: Where do I find journalists’ contact details?
Q: Should I buy lists of journalists’ contact details?
Q: Should I ask journalists to meet me for lunch/coffee?
How to get a meeting with a journalist (podcast)
Q: What is an email pitch (and how do I write one?)
How to pitch journalists like a pro (podcast)
Q: What’s the best time of day to pitch to journalists?
Q: Should I write the article before I pitch it to journalists?
Q: Is it ok to pitch to journalists on social media?
Q: How do I pitch journalists over the phone?
Q: If there’s something in the news that’s relevant to my business, should I follow up with journalists?
Q: What should I do if no one is replying to my press releases or pitches?
Be happy (I mean it!) and use the feedback to improve. Why I love it when journalists ignore my emails
Q: How do I get press coverage when I don’t have any news?
Q: I get intimidated by pitching to journalists. What should I do?
PR for introverts (podcast)
Q: What kind of stories are journalists interested in?
Q: How do I get my own column in a newspaper or magazine?
Q: How can I tell if my story is interesting enough for the nationals?
Q: Can you take a look at my press release and tell me if it’s any good?
It can take at least 30 minutes (if not longer) to look at a press release and give useful feedback, so I don’t have time to respond to individual requests. If you’d like to book some consultancy with me, you can do so here.
Q: How much would you charge me to write a press release?
Q: Can you give me some advice on how to get PR for my business?
Every business and industry is different, so if you want 1-2-1 advice, you’ll need to book some consultancy.
Q: Can you do my PR for me?
No, but I can teach you how to do it yourself (saving you hours of time and money). Check out my done-with-you PR service.