Can posting at the ‘right’ time help you grow on social media? If so, how do you find the best time(s) for you? And what are the best apps/tools to help you find the right posting times?
That’s exactly what you’ll find out in this solo podcast with me, Janet Murray.
You can listen to the podcast on your favourite player (or read the blog post below).
[1:00] What social media influencer Jera Bean says about posting times
[2:30] The trouble with Googling for advice on posting times
[3:10] What social media is really about (and what this means for posting times)
[3:51] The surprisingly easy strategy to find the best posting times for your business
[4:00] My best social media posting times (and how I found out what they were)
[5:34] A hack you can use to find the best Instagram posting times
[6:10 ] What your Facebook analytics can tell you about best posting times
[6:51] A common mistake business owners make with LinkedIn posting times
[8:00] Three key things that will help increase your social media engagement
I recently watched this TikTok video from a social media ‘influencer’ called Jera Bean.
She was answering a question from one of her followers: what’s the best time to post on social media?
Jera has 1.2m followers on TikTok and 179k followers on Instagram – and always gets tons of comments and questions on her posts – so I think we can safely conclude that she knows a thing or two about building an audience on social media.
This is what she said:
@jera.beanAnswer to @amandadaucher my thoughts of the best day/time to post on TikTok #tiktoktips #tiktokadvice #tiktok101 #besttimetopostontiktok♬ She Share Story (for Vlog) – 山口夕依
So what’s the best time to post on social media?
Jera is right…it really doesn’t matter that much. It does always come down to quality.
Now I’m not saying posting times don’t matter at all…but you really don’t need to spend hours studying your analytics or reading endless articles on Google about it.
Here’s how to find the right posting time(s) – without sending yourself crazy.
1. Use your common sense
For example, if you’re based in the UK and most of your ideal customers/clients are in the UK, it’s probably best not to post when your clients are asleep.
However if you’re based in the UK but most of your clients are in the US it may be better to post at a time when your US clients will be awake.
Lots of my clients are mums who do school runs – so it makes sense not to post at the times I know there’s a good chance they’ll be running around. I find first thing in the morning around 7am and 5pm seem to be best for me (and 5pm means I’m more likely to catch my
2. Go native
You can use native tools on the platforms you use to get a sense of when your ideal customers/clients are online. For example on Instagram, if you go to start a Live broadcast, you’ll see how many of your clients are online. You can look at your Facebook insights to if there is a link between posting times and when your content performs better. But it’s really not an exact science – the reason for engagement might just be because it’s a better post.
3. Avoid making assumptions
Try not to make assumptions until you’ve tested something. For example, I hear a lot of people say not to bother with LinkedIn on weekends, as their ideal clients won’t be active there. But actually weekends are when people are more likely to search for new jobs/career opportunities (as they’re not at work) and a lot of business owners spend Sundays planning for the coming week. And when it’s quieter, people may be more likely to see and have the time to engage with your content.
So what is the best time to post on social media if you have a small business?
This Instagram Reel says it all.
View this post on Instagram
The bottom line is…posting at the right time can amplify GOOD content i.e. get it in front of more people.
But if your content is boring, it doesn’t matter what time of day you post.
So take Jera’s advice and focus on these three things:
- Showing up consistently
- Creating valuable content
- Having fun
Janet Murray’s website.
Janet Murray’s Audience Growth Quiz