[369] Why opinionated content works well for your Facebook page (and how to do it well)

People love to share their ideas - particularly on divisive topics. That’s why content that asks people to state their opinions generally works well on your Facebook page. 

I generally refer to this as ‘This is what I think’ content. 

This is one of four types of content that generate lots of engagement. 

  1. I need to know this
  2. I know about that 
  3. This is what I think 
  4. I know how that feels 

However there is an art to getting engagement on this kind of content and in this podcast episode I’ll show you how. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.

People love to share their opinions, but they’re also busy, so the trick to getting engagement on this kind of content is to make it as easy as possible for people to comment by giving them a narrow set of choices, as in this example where Rosie asked her followers where they stood on using reins with toddlers.

  • Facebook
  • Twitter
  • Buffer
  • Pinterest
  • LinkedIn
The crucial thing is to pick subjects people actually care about and avoid sitting on the fence. Making a bold statement like ‘Reins for toddlers. Essential or evil?’ commands attention. 

This example from Cath Janes from Kraken Kreations on whether gender reveal parties are a good idea is a good example:

 

  • Facebook
  • Twitter
  • Buffer
  • Pinterest
  • LinkedIn

 

Do this one thing

Create a short ‘This is what I think’ style Facebook post which encourages people to share their  opinion on something. Choose a topic people will actually care about and make it easy for people to respond (as shown in the example above). 

Don’t forget a single call for action. 

Next, chivvy up your Facebook Engagement Tribe and get them commenting on your post. While no one truly knows how the algorithm works, many believe that comments made in the first 15 minutes of posting have the biggest impact (and that’s certainly been my experience) so get to work! 

Finally, share your post in the Facebook group to get feedback from myself and others in the group (we have a dedicated thread for each day).

Take part in my 7 day Facebook challenge here

Join the Facebook Challenge group 

Podcast shownotes

  • How to take part in the Facebook page engagement challenge when it has finished (01:04
  • How to create a ‘This is what I think content’ post for your Facebook page (2:35)
  • Why you need to make it easy for people to engage with your Facebook post (2:58)
  • How to choose a topic for a ‘This is what I think content’ Facebook post (4:14)
  • Why making it simple for people to respond will increase engagement on your Facebook page (4:21)
  • How being bold in your opinion can really help you get good engagement. (4:40)
  • How to link your content topic back to your product or service  (6:02)
  • What you need to do for the challenge for this podcast (7:01)

Previous Facebook Challenge Podcasts
[365] Day 1 Why your Facebook page isn’t getting enough engagement (and what to do about it) (podcast)
[366] Day 2 What to post on your Facebook page to get more engagement(podcast)
[367] Day 3 Why 'value' posts are not enough to get engagement on your Facebook page (podcast)
[368] Day 4 How asking questions can help you get you engagement on your Facebook page (podcast)

Resources

[329] What’s working on Facebook right now with Liz Melville (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[352] How to sell in a Facebook Group without annoying your members (podcast)
[357] How to transform your Facebook group from ghost town to garden party(podcast)
[358] 13 Ideas for engaging social media posts (podcast)
[361] 15 post ideas for your Facebook group (podcast)

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