[367] Why ‘value’ posts are not enough to get engagement on your Facebook page

Creating content that solves a problem for people is a great way to get engagement on your Facebook  page.

This can be anything from a vlog on how to pitch yourself as a podcast guest, an important piece of industry news, an amusing cat video  (making people laugh is definitely solving a problem). 

I generally refer to this as ‘I need to know this’ content. 

This is one of four types of content that generate lots of engagement. 

  1. I need to know this
  2. I know about that 
  3. This is what I think 
  4. I know how that feels 

However there is an art to getting engagement on this kind of content and in this podcast episode I’ll show you how. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Sharing content that solves your customers’ problems - or just makes their day easier - can be a great way to get engagement on your Facebook page. 

But it doesn’t matter how useful your new blog post is or how funny your cat video is, if you don’t create curiosity you’ll be lucky to get a few likes, shares and/or comments.

One really easy way to create curiosity is to ask a question that relates to the content you want to share. So, for example, I published a really useful podcast episode entitled 15 post ideas for your Facebook group.

Although this is a useful episode, when I just post a link to the episode I don’t get very much engagement. If I ask a question that relates to the subject of the podcast episode, I get far more engagement (as in the example below). I can still share the link to the episodes in the comments.

Other ideas for generating curiosity. 

  • Share a short clip from your podcast/vlog (rather than the whole episode) and ask people to predict what happens next 
  • Share a divisive quote from your blog post and ask people if they agree/disagree
  • Share a blooper from your vlog
  • Share a still/photograph and invite people to write a caption 
  • Summarise a piece of industry news and ask people if they agree/disagree

Do this one thing

Create a short ‘I need to know this’ style Facebook post where you share a useful piece of content that helps solve a problem for your audience (remember that entertaining people can be solving a problem). Instead of just posting a link, think about how you can create curiosity about your post using some of the strategies I’ve shared above (sure you will also have loads of your own - can’t wait to see them!).

Don’t forget to include a call-to-action

Next, chivvy up your Facebook Engagement Tribe and get them commenting on your post. While no one truly knows how the algorithm works, many believe that comments made in the first 15 minutes of posting have the biggest impact (and that’s certainly been my experience) so get to work! 

Finally, share your post in the Facebook group to get feedback from myself and others in the group (we have a dedicated thread for each day). 

Take part in my 7 day Facebook challenge here

Join the Facebook Challenge group 

Podcast shownotes

  • How to take part in the Facebook page engagement challenge when it has finished (01:06)
  • How to create engaging content for your Facebook page that adds value and solves a problem (2:40)
  • How to turn your Facebook post into a conversation and create curiosity so that people engage (3:10)
  • Ways that you can create curiosity and start a conversation on your Facebook posts (5:20)
  • What you need to do for the Facebook challenge for this podcast (07:27)
  • Why you should just include one Call to Action at the end of your Facebook post (07:59)
  • Why you need to get engagement in the first 15 minutes of a Facebook post (08:40)

Previous Facebook Challenge Podcasts

[365] Day 1 Why your Facebook page isn’t getting enough engagement (and what to do about it) (podcast)
[366] Day 2 What to post on your Facebook page to get more engagement (podcast)


[329] What’s working on Facebook right now with Liz Melville (podcast)
[334] How to build a large audience without paid advertising with Callie Willows (podcast)
[352] How to sell in a Facebook Group without annoying your members (podcast)
[357] How to transform your Facebook group from ghost town to garden party (podcast)
[358] 13 Ideas for engaging social media posts (podcast)
[361] 15 post ideas for your Facebook group (podcast)

Build Your Audience Programme

Buy your ticket for Build Your Audience Live

Order your 2019 Media Diary



Social Media Video Engagement Playbook

Social Media Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn